Newest McFadden Ad “Missed the Mark” Misses the Mark
Posted in the Minneapolis Forum
#1 Aug 19, 2014
In his latest television ad, Mike “Nutshot” McFadden attempts to heap scorn on Senator Franken for “missing the mark.” It looks to me like yet more evidence that McFadden’s campaign is Not Ready for Prime Time.
The ad portrays a Franken look-a-like replete in suit and tie attempting to back the family boat into the water, failing repeatedly, knocking over garbage cans, while others are waiting impatiently and shaking their heads. The subtext reads contempt: Pity the Fool. Of course, Mighty Mike gets it on the first try.‘Cuz he’s no fool.
Or.Is.He? If the ad’s intended audience is boat-owners, he may be on to something. Minnesota has more boat-owners per capita than any other state in the union. But to my knowledge boat-ownership has never been identified as a persuade-able voter demographic. Maybe I’m wrong …
No, I think he actually missed the mark himself. It appears that the ad is appealing to those viewers who dislike Coppertone®-tan Presidents, dislike Obamacare, dislike votes on higher taxes (never mind that the House GOP majority makes those votes moot), and dislike bespectacled Jews in suits trying to back boats.
If that’s the demographic he’s appealing to, I’ve got a newsflash for Team McFadden. Those guys are already voting your way. You’re wasting the old man’s money. Why not give the money to me and I’ll pass it on to a worthwhile charity — it’s better spent.
Also, I thought McFadden was supposed to be a smart business guy. The smartest move he could make right now would be to six his ad agency and find someone who knows what the hell they’re doing.
Mike, you need to widen your message, starting right now, and begin appealing to moderates, or your campaign is DOA on Election Day. Time is short: early voting begins in five weeks.
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