If you have become pro-public safety, like I have, you’ll want to figure out ways to convince others of your views and then develop ways to reach your goals. Also, when you see the NRA for what it really is, how they make the public less safe, and can work on ways to increase public safety.
The NRA has a $300 million budget, a large portion of that goes to “education and communications.” And they are good. Very good. Tobacco industry good. In a recent LA Times Op-Ed there is a story from a former NRA trainer about the psychological and linguistic techniques used on NRA members.
Ever since reading, the brilliant and funny book by Christopher Buckley,“Thank you for Smoking.” I’ve been impressed with the tobacco industry’s communications strategies. Those of a certain age can complete this line, while singing the melody.“You can take Salem out of the country but…” If you sang the rest of the line in your head, their marketing worked. In the book the guns, alcohol and tobacco lobbyists all meet and talk about their work as “MODs”(Merchants of Death.) The tobacco industry’s savvy communications, PR, advertising and lobbying led to their primary goal. Sell more tobacco.
The NRA didn’t just “take a page from the tobacco industries book” they went deep into the hearts and minds of men (and women) and so they could keep answering the same question of their actions,“How will this help sell more guns?”
The methods of the NRA-trained operatives vary from the subtle–like ALEC bill authoring and strategic lobbying/threatening of politicians; to the crass –”Cold Dead Hands” bumper stickers and rhyming “logic” for the masses. The New York Times says they also have “virtually unmatched ferocity in advancing [their] political and legislative interests.”
Anyone who has ever engaged someone on this issue knows they can expect debate techniques ranging from aggressive, threatening logic that blames the victims for not carrying a weapon, to well-thought-out positions. I’ve seen how they use clever parsing of words in laws they create and how they attack terms or definitions to defeat laws they hate.”It’s not an automatic, it’s a semi-automatic. There is no such thing as an assault rifle! You have no credibility with me!(unless you use the terms exactly as we have defined them…)”
Read more at http://my.firedoglake.com/spocko/2013/01/03/g...