Republican rebranding update: Screw rebranding, 2016 is here

Posted in the Minneapolis Forum

Capt Crunch

Phoenix, AZ

#1 Jul 15, 2013
A top Republican official tells Maggie Haberman what his party learned from 2012:

“We have a deep bench of 2016 prospects, and it’s obvious that several of them are already preparing in case they decide to pull the trigger,” said Henry Barbour, a Republican National Committee member who backed Rick Perry and then Mitt Romney in 2012.“One of the clear lessons from 2012 is if you want to go the distance, the candidate and the campaign better be ready.”

I'm assuming he doesn't mean that Mitt Romney wasn't ready. Instead, he's saying that none of the not-Romneys were actually ready to to become the GOP nominee, so now that it's 2013, everyone who wants to be president is starting their preparations now so that they will have a better shot of winning the Republican nomination if they end up running.

I guess that's kind of an obvious point if you're trying to explain why Michele Bachmann and Rick Santorum failed to topple Willard, but it doesn't really have much to do with winning the White House. Both John McCain and Mitt Romney were obviously well-prepared and ready to run—but both of them lost, largely because they could not escape the dead weight of the Republican Party.

But instead of realizing that the real lesson of 2008 and 2012 is that Republicans need to change, it appears as though the next wave of Republican presidential candidates are mainly interested in learning the lesson of how to outperform Herman Cain and Newt Gingrich in a Republican primary:

“There is no heir apparent inheriting a strong current from the ’12 primary,” said New Hampshire-based Republican strategist Rich Killion.“The president’s shrinking standing fuels not just [a] sense of … angst over [the]’12 election outcome but also a hunger to win the White House in ’16.”

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