Lady-wooer Ann Romney is terrible at her job and taking it personally
Posted in the Minneapolis Forum
#1 Oct 2, 2012
The lede of this Politico article says it all:
Ann Romney is taking this personally.
We know how personally Ann Romney is taking this campaign because she can't seem to stop talking about how hard it is for her—a complaint that hardly helps her achieve her designated role in the campaign:
Softening Mitt Romney’s image — especially among women — remains an urgent challenge for his campaign.
A version of that sentence appears in pretty much every story about Ann. She's been tasked for the better part of this year with trying to soften his image, especially among women. It was part of Mitt Romney's "three-pronged strategy" launched in April. Except that started off badly when, that very day, his campaign didn't know how to respond to the rather simple question of whether Romney supports the Lilly Ledbetter Fair Pay Act.
Ann was supposed to soften her husband's image in a puff piece in Parade magazine too. But that's hard to do when Mitt comes right out of the gate "joking" that donating money to his church makes him cry.
Then there was the casual interview at one of the bazillion Romney family homes, where Mitt made pancakes for Chris Wallace and tried really hard to come off as, you know, human. His family rallied to try to soften Mitt's image, but even those "charming" family stories about Mitt show what a jerk he is to his own family. It was another in a series of failed attempts to make Mitt seem human.
Then there was Ann's big speech at the Republican National Convention, where the Romney campaign once again insisted that because voters, especially women, don't like Mitt, "the stakes are high for Ann Romney's speech on the crucial opening night of the convention." How did Ann do? Badly.
At which point, Ann started getting downright mean and insulting, telling Latinos how "mistaken" they are for supporting President Obama, and that they "better really look at your future and figure out who’s going to be the guy that’s going to make it better for you," which they would do "if they could just get past some of their biases." Only a week later, she was tsk-tsking women voters in much the same way, telling them they "need to wake up" and "have to ask themselves who's going to have and be there for you."
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