OD Special Deal
Posted in the Middleville Forum
#1 Jun 9, 2013
Went to Walmart in Herkimer today. I could not buy a single OD newspaper (Not that I wanted to for $3) but their deal is now this:
The Sunday paper is now bundled and banded together. You get 2 Sunday newspapers for $4. Says you can get extra coupons and save even bigger with this deal! Save on what? There are no coupons inside that I know of only a lot of ads. Why in the hell would you want to buy 2 newspapers??? That's 2 sets of cupcake journalism, and advertisers papers. People that I observed looking at the bundle just shook their head, laughed and didn't buy a thing.
The publisher Donna D, circulation director and the rest of the people that thought up this idea need psychiatric help. They are so out of touch with reality is is really funny.
#2 Jun 9, 2013
They're struggling to get circulation numbers up, and this is one way to do it. Their readership is in freefall and nothing they've tried has stopped it.
Here are the audited circulation figures from last year at this time:
41,892 Sunday, 34,128 Daily
This is where they are now:
35,845 Sunday, 28,063 Daily
Mind you, that's with the new, looser criteria imposed back in 2011 by the auditors.
#3 Jun 9, 2013
This may be one of the most ridiculous ideas I have read about.
#4 Jun 16, 2013
Did everyone buy their two copies of the OD today? Lol
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