SVMC: Hospital advertising ban could ...

SVMC: Hospital advertising ban could be crippling

There are 7 comments on the Bennington Banner story from Mar 18, 2010, titled SVMC: Hospital advertising ban could be crippling. In it, Bennington Banner reports that:

Hospitals and media outlets across the state are opposing a section of a health care cost containment legislation pending in the Vermont House they say could cause fiscal harm to both.

Join the discussion below, or Read more at Bennington Banner.

Vermont transplant

Middlebury, VT

#1 Mar 19, 2010
I have never visited a hospital due to their advertisements of claiming their services are the best or better than others. I usually go because of an emergency and it is close, and I live in Bennington county and it is convenient. I believe others do the same. Those who come from out of town are either on vacation,referred or live with-in 50 miles. I really don't think advertising has anything to do with it. I don't know anyone or have never heard anyone say "Hey how about that commercial about SVMC and their services they offer, I think I'll check it out the time I need medical care". This would be a perfect place to cut cost.
Health Care Maven

Saint Johnsbury, VT

#2 Mar 19, 2010
Yes, for emergency services, people usually go to their local hospital. By design, all hospitals offer safety net services (e.g. obstetrics and ER) but not every hospital offers every service. Specialized services are offered on a regional basis so when you're having a knee replaced , you shop around. Elective services is where hospitals make their money, if they lose this business to out of state hospitals, they lose some of their ability to subsidize their safety net services (which lose money). The result would be higher rates to private insurance.
concerned provider

Bennington, VT

#3 Mar 19, 2010
Advertisements that educate the public with respect to specific conditions and illness as well as containing information with respect to services offered at a facility are important and should not be banned. In some cases such advertisements promote proper screening and may even save lives. Adds that state "we do this the best" are inconsistant with the ethical practice of medicine.

Senator Maier, perhaps efforts towards torte reform and banning adds by personal injury lawyers and health insurance companies would be a more useful way to save the general public money.


#4 Mar 19, 2010
get drug adds of the TV and mags, that would be most useful.

Bennington, VT

#5 Mar 19, 2010
They banned cigarette ads in an effort to kill the tobacco companies, so I don't see why banning health ads is anything less than an effort to kill health providers or the people who sell them ads.

Probably not, but that'll be the effect.

Middlebury, VT

#6 Mar 21, 2010
Never mind advertising - I just got a request to make a donation -$50,$100,$250, etc, monthly, if possible!!


#7 Mar 23, 2010
OTOH wrote:
Never mind advertising - I just got a request to make a donation -$50,$100,$250, etc, monthly, if possible!!
well advertising is not cheep!

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