Twice as many 25-54 year olds watched Fox News coverage of the SOTU address as either MSNBC or CNN.Fox News Has One Of The Oldest, Whitest Audiences In Television
Who woulda thought? LMAO!
Rapidly aging viewers and declining ad revenue make the network's future uncertain
Liberals love to criticize Fox News, and when they do, conservatives love to remind them that Fox has more viewers than CNN and MSNBC combined, which is true.
It's an impressive-sounding factoid, until you take into account just how small the entire audience for cable news is. To put it in perspective, Fox News just manages to pull a million viewers during primetime while the lowest-rated network news program, CBS Evening News, has an average nightly audience of 8 million.
And Fox has another problem - their audience is old and only getting older, with the median age of their viewers being 68. There's nothing intrinsically wrong with having one of the oldest audiences in television, except when it comes to advertising, because the target demographic for most ads is between 25 and 54.:
Fox's viewership in that key demographic of 25-54 has been steadily declining while CNN has experienced gains. Unless the trend reverses itself or Fox finds a way to enfranchise younger viewers, their audience will begin to shrink in the upcoming years.
Fox also has one of the whitest audiences in television:
There just aren't enough older white people that can elect a white President!! LMAO!! While losing their base as more and more old people die off their ratings are going down, just like McCain and Romney did.......LOL!
For the time being, the network will do just fine on the money from its unusually high subscription fees. But how it fares in the future will depend on its ability to make its audience look less like a mostly-white retirement community and more like the rest of country.
Variety.com , January 29, 2014
Fox News Dominates Cable Ratings for State of the Union Address
It beats combined viewership of MSNBC, CNN; overall tune-in across broadcast, cable down 12% from last year to 33.3 million
Fox News flexed its muscles as the most popular cable news outlet Tuesday night, as its coverage of the State of the Union address out-drew the combined tune-in of rivals CNN and MSNBC. It was also the only one to be up vs. last year’s speech.
According to Nielsen estimates for roughly 9:14-10:20 p.m. ET, Fox News Channel averaged 4,718,853 viewers — more than double MSNBC (2,292,169) and CNN (2,081,431).
FNC held a sizable advantage in the key news demo of adults 25-54 as well (1,197,554), with CNN ranking second by this measure (762,450) and MSNBC third (752,054).