Network's Ad Haul Bodes Well for China's Economy
Posted in the Lopez Island Forum
Since: Nov 12
#1 Nov 18, 2012
BEIJINGCompanies looking to advertise on China's biggest television network committed 15.9 billion yuan ($2.55 billion) to run ads in 2013, up 11% from a year earlier, signaling confidence in China's economy from marketers and increased competition for China's 1.3 billion consumers.
The increase in state-run CCTV's total ad sales from an annual auction held Sunday night compares with a 13% increase for air time in 2012 from 2011, showing only a slight weakening in the ad-growth rate despite China's slowing economy. CCTV's advertising auction is typically considered one barometer for China's domestic economy.
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