N.H. shop claims ownership of 'steak ...

N.H. shop claims ownership of 'steak bomb' sandwich

There are 154 comments on the Boston Herald story from Aug 29, 2007, titled N.H. shop claims ownership of 'steak bomb' sandwich. In it, Boston Herald reports that:

“I think whoever let this trademark go through in Washington, D.C., probably had never been to New England and didn't realize that every sub shop has a steak bomb”

Yet, one sub shop in Derry is trying to claim the sandwich as its own. At USA Subs, the steak bomb has been its No. via Boston Herald

Join the discussion below, or Read more at Boston Herald.

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Anthony Mello

Windham, NH

#2 Sep 4, 2007
USA SUBS didn't invent the Steak Bomb, it's been around for over 50 years. Let's see USA Subs try and enforce their trademark on the subshops in Massachusetts, the public won't be so kind down here.
Keith Kuceris

AOL

#3 Sep 5, 2007
Keith Kuceris wrote:
Me and My father created the Steak Bomb and all you other Sub Shops are just jealous
This is the real Keith Kuceris. My father and I NEVER claimed to have invented the Steak Bomb. We have trademarked the name though as a defensive measure against Tim at Great America Subs. For years Tim and had bashed our business, bad-mouthed our business, and tried to ride our coat-tails with his un-ethical marketing methods. We didn't invent the Steak Bomb...just trademarked it. IT WAS TRADEMARKED FOR 11 YEARS BY A SUB SHOP IN FLORIDA BEFORE US.
bob

AOL

#4 Sep 5, 2007
didn,t anybody here off atomic sub shop in salem nh they had a stesk bomb that would beat anything out there
Janice

Windham, NH

#5 Sep 5, 2007
Both USA Subs and Great American Subs sell good subs. I highly doubt that USA Subs trademarked the sandwich if they were franchising out simply to stop 1 other store from selling them. This was obviously a mistake and all sides should let cooler heads prevail. Besides, these 2 stores are in different towns. USA is the best in Derry and Great American Subs are the best in Londonderry. I love both of you guys....
Chris

Windham, NH

#6 Sep 5, 2007
USA, Great American - you both need to realize that you are making Subs for a living. Not making top secret recipes. If you can't get along with your fellow, local businesses, than thats pretty sad. I know at Hair Cuts Plus, Hair Cuts For Less, Hair Cuts Etc. and all the other similar names they run into this crap all the time, confusing of the stores, its part of being in business. Good luck to all the local businesses, may you all prosper!!!!!!!!!
Tim Ferris

Windham, NH

#7 Sep 6, 2007
Great America Subs first learned about this website in an e-mail received, that stated "USA Subs is currently slandering you all across the internet".
First off, Great America has all the respect in the world for Karl Kuceris and his extremely successful business. The truth is Karl is the one who gave myself and Mike C. the opportunity to start our business 9.5 years ago. He has always been a class act.
Great America does object to the claim that we have taken part in any "unethical marketing methods". Truth being told Great America only recently started advertising in June, a good year and a half after USA Subs filed for the trademark of the "steak bomb". So any claim that this was simply a "defensive posture" against us is bogus. Furthermore, Great America only advertises locally (Londonderry) and has never mailed out any coupons to Derry, which is the location of USA Subs, and we have always been respectful not to do so, due to the fact that we hold Karl in such high regards. The DAC mailer that we have been sending out, clearly states that our business is located in LONDONDERRY and any confusion by the "consuming public" is hard to believe. USA Subs on the other hand advertises aggressively in the Londonderry area.
Great America in recent months has received countless USA Subs coupons from the public, and realizes that customers aren't going to travel to another town for lunch no matter how good the food is, so we gladly honor them. The ad that started this controversy was created by a local advertising company, without any knowledge of ours that this company would be foolish enough to put 2 subshops on the cover. The advertising company has since apologized and we believe that USA Subs is venting their anger in the wrong direction. USA Subs claim, or whoever posted that we have been riding their "coattails" is probably the most ridiculous claim of all. Great America has been highly successful due to the fact that we sell a great product at a fair price. Like any other successful business our success is based mostly on the repeat/loyal customer base that we have. USA Subs does have a proven method of success and we wish them all the luck in the world with their future franchises. Lastly, Great America does not endorse any of the foolishness that is now being taken part in by customers of both stores. We have never "bashed" anyones subshop and never will. An employee of USA Subs, Eric P. has been quoted on several occasions over the last several years talking about us in a negative manner, and employees of mine only respond in a defensive way when confronted by these slanderous remarks.
In closing, I doubt very highly that Keith Kuceris(COO) of USA Subs is actually the author of either posting on this site and they are probably the work of some moron who is trying to get us both riled up.
Kevin L

Windham, NH

#8 Sep 7, 2007
I just visited Great American in Londonderry, and the guys that were working stated, "We've been busier than ever". They did seem awful busy for such a small store. Like they say there is no such thing as bad advertising. Maybe this whole Steak Bomb saga was planned between the two stores as a publicity stunt. Just a thought??

Since: Sep 07

Windham, NH

#9 Sep 7, 2007
Kevin L wrote:
I just visited Great American in Londonderry, and the guys that were working stated, "We've been busier than ever". They did seem awful busy for such a small store. Like they say there is no such thing as bad advertising. Maybe this whole Steak Bomb saga was planned between the two stores as a publicity stunt. Just a thought??
I live in Londonderry, and have never heard of the Great American Sub Shop
Kevin L

Windham, NH

#10 Sep 7, 2007
I'm not sure if they have a website, but they are located in South Londonderry, next to Papa Ginos on Rte 102, in the Londonderry Commons. The bread is to die for, especially the wheat rolls.
Gregg

Windham, NH

#11 Sep 7, 2007
The most troubling aspect of this story to everyone that I talk to, is the fact that USA Subs is somehow trying to justify this ridiculous trademark and subsequent cease and desist order. If the owners would simply come out and admit the stupidity of their error, then people would be more forgiven. By singling out just one subshop makes them appear to be even MORE reckless as a potential franchise, and the fact that they don't see this is baffling. If they didn't like their competitors advertising methods, they should have thought up a million better, and more creative ways to counterback. Instead they decided to flex their muscles and get lawyers involved. One has to ask, who is the brains behind this operation. The owners are listed as Karl, Keith and Russell, but Moe, Larry and Curly seems more appropriate.
Gregg

Windham, NH

#12 Sep 7, 2007
I just read on another website called a dog-eared town an entry by Michael Topbunk, which really sums this whole fiasco up in a nutshell. I was not aware that USA Subs was once in Londonderry. This explains a lot of the bitterness that they might feel toward the folks at Great American Subs. I'm sure they must hate hearing about Great American Subs success in a location they weren't successful at. I wonder if when purchased the owners of USA Subs stated that they didn't want the new owner selling Steak Bombs. This story gets dicier by the day. Why the owner of Great American Subs isn't fighting back more aggresively is also puzzling. Trying to tell a subshop in New England not to sell or advertise their best selling sandwich is like trying to tell a Cumberland Farms not to sell Gasonline.

Since: Sep 07

Windham, NH

#13 Sep 7, 2007
After reading the many posts on this story, I decided to do a little research and found a front page Union Leader article stated that Great America Subs was forced to remove a Steak Bomb sign after receiving a cease and desist order because USA Subs trademarked the popular sandwich moniker. If Great America Subs does eventually win in having USA Subs trademark removed, I'm sure their lawyers are going to have a field day going after USA Subs for lost Steak Bomb sales.

Since: Sep 07

Windham, NH

#14 Sep 7, 2007
Gregg wrote:
I just read on another website called a dog-eared town an entry by Michael Topbunk, which really sums this whole fiasco up in a nutshell. I was not aware that USA Subs was once in Londonderry. This explains a lot of the bitterness that they might feel toward the folks at Great American Subs. I'm sure they must hate hearing about Great American Subs success in a location they weren't successful at. I wonder if when purchased the owners of USA Subs stated that they didn't want the new owner selling Steak Bombs. This story gets dicier by the day. Why the owner of Great American Subs isn't fighting back more aggresively is also puzzling. Trying to tell a subshop in New England not to sell or advertise their best selling sandwich is like trying to tell a Cumberland Farms not to sell Gasonline.
Great posing Gregg, although the question has been raised about whether the 2 stores are working together to advertise for future franchises, which would explain why Great American Subs isn't fighting back. Because if I were the owner I'd be pissed off as hell. Maybe he's thankful for all the extra business, he apparently is getting.

Since: Sep 07

Windham, NH

#15 Sep 7, 2007
This story is so intriguing that I have decided to go and visit Great America Subs on Saturday and find out the truth about this story, and what exactly the cease and desist letter stated. How funny is it, they actually got a cease and desist order for selling frigging Steak Bombs, is USA Subs for real??
Sarah

AOL

#16 Sep 8, 2007
You guys are amazing! Don't you have anything better to write about? I drove by USA Subs today...THEY WERE EXTREMELY BUSY! This publicity is only drawing more people to their shop...hahaha.

Since: Sep 07

Windham, NH

#17 Sep 8, 2007
Sarah is right, USA Subs was very busy and actually had at least 3 registers going when I was in there today. Great America Subs was also very busy, and I actually walked out because they only had 4 people that I could see working at lunch time, and the line was way too long. I'll try and get in there and talk to the owner some time next week. I know better now to even attempt to go there at lunch time. USA made me a good sub (TUNA)and I'm sure Great America must also be good or they too wouldn't have the line that they did. All I know is there's going to be two very wealthy store owners if this keeps up.

Since: Sep 07

Windham, NH

#18 Sep 8, 2007
Sarah wrote:
You guys are amazing! Don't you have anything better to write about? I drove by USA Subs today...THEY WERE EXTREMELY BUSY! This publicity is only drawing more people to their shop...hahaha.
Even being a fan of USA Subs, you too have to admit this is one of the funniest stories in a long time, thats why it has people talking. I think everybody realizes that both stores are benefitting from the free publicity, so the hahaha wasn't necessary.
George

Windham, NH

#19 Sep 8, 2007
Although I find a lot of the postings on line about this story a little funny, the one that confuses me most is the one that states that Great American Subs is riding USA Subs coattails. These two stores are in different towns and anyone who has ever tried to run a business, especially a food business, realizes that it takes countless hours of hard work and commitment. I am currently in the mortgage business, which pales in comparison to the work required to operate a restaurant. Great American Subs is listed as a one owner operation, which makes it even more impressive. If Keith Kuceires is accusing Tim Farris of riding his father's coattails, this is extremely ironic, because USA Subs spotlight on business stated that Keith once lived in New Youk and only recently joined the USA Subs team, a good 15-20 years after his father's business had been in operation. So,who is really riding your father's coattails?????? If Keith Kuceires is capable of operating his own business then why did his father sell his equipment to Tim Farris rather than Keith.

Since: Sep 07

Windham, NH

#20 Sep 8, 2007
I decided to visit Great America Subs again around 4 o'clock and had a nice conversation with the owner, who was very engaging. He did seem a little sick about talking about the steak bomb story and says he wishes the story would just go away. I told him that it is all over the internet and he said he knows. I didn't get anything to eat because I was still full from my tuna sub at USA. The owner did state that his former partner Mike or Matt something was coming back to help out at lunches next week, because its been too busy to keep up with.
Sarah

AOL

#21 Sep 8, 2007
I should probably tell you all this. My husband and I are now considering opening up a USA Subs franchise. A few days ago we checked out their website usasubs.com and believe they have the leadership...cut-throat leadership...to take chances and do what it takes to make sure the franchisee succeeds...I like that. They showed me their new store design...WOW...blows Quizno's away. Very patriotic! I'm psyched!

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