Business Briefing - October 27, 2008
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#1 Oct 27, 2008
Re: Target - Tightening restrictions on credit seems like a smart move for Target. They are also launching a new advertising campaign that will eat up 3/4 of their marketing budget. Its aim is to fight against the perception that their products cost more than those of Wal-Mart and Kmart (although I don't totally believe it...maybe dirtier, more disorganized stores with frumpier staff spells VALUE to me).
It seems a little crazy to me to spend such a huge portion of a company's advertising budget on one strategy, no matter how reasonable it seems (putting all the eggs in one basket...)- but Dr. Tantillo/the marketing doctor at least seems to think that it's a smart approach.
Tantillo's full post: http://blog.marketingdoctor.tv/2008/10/24/val...
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