Great Kingman Success Story

Great Kingman Success Story

Posted in the Kingman Forum

moving to Kingman

AOL

#1 Aug 21, 2008
Tacos take off for Burge; Kingman-based business now owns 56 Taco Bells

By Ric Swats

Tuesday, May 13, 2008 3:04 PM PDT


River Cities Business Journal

KINGMAN - Dropping out of college is not usually a good thing, but Krystal (Peterson) Burge and her brother Mark Peterson did just that in 1982 and now the pair own and operate 56 Taco Bell restaurants.

“We came to Kingman in 1983, 25 years ago, to open a Taco Bell at the Kmart shopping center,” Burge said.

Both were attending Arizona State University at the time.

“Our father was a lawyer and our mother was his secretary. Some his clients were Taco Bell franshisees and we saw how well they were doing,” Burge said.“We were going to ASU and Taco Bell had an opportunity in Kingman no other franchisee wanted.”

By 1985 the pair had Taco Bells in Lake Havasu City and Bullhead City and added a Prescott location in ‘87.

Ten years later in 1997 the company had expanded to include locations in Wickenburg, Parker, Chino Valley, Prescott Valley, Blythe and Needles.

The biggest change came in 1998 when they bought 26 restaurants in the Phoenix area.

Now the Kingman-based Desert de Oro Foods, Inc., stretches from Winslow to Blythe and Phoenix to Kingman. It employs 3,200 people and has about 350 employees in Mohave County.

“We're a $57 million company,” Burge said.“When you look at sales that's a lot of tacos sold.

“We're also in the casual dining business. We operate six full-service restaurants (including the Dambar in Kingman).”

Despite the company's success Burge never considered moving the headquarters out of Kingman.

“This community helped me in the beginning and I hope to give back,” Burge said.“The Kingman community has blessed me. I have a wonderful family and we were able to raise them in a small-town lifestyle. It's been a blessing.

“I was raised in Mesa, but I'm from (Holdrege) Nebraska. My father and his brother were farmers and the farm wasn't big enough to support two families. I met my husband, Everett Burge, and he was from Hastings, Neb., and he has a daughter named Krystal. We have three other children, Amber, 21; Tiffany, 18 and Chad, 14.”

Their corporate philosophy has played a big role in its success.

“You have to be able to establish good people to work underneath you. You have to have a vision and know what your goals are and you need to build a team that knows what the goals are,” Burge said.“We're in our Taco Bells almost every day, but we're not micro-managers.

“Our major focus is we want our employees to be successful. You have to realize who is actually running the business.”

Burge also contributes a lot of personal time to her community. She serves on the boards of Kingman Regional Medical Center, the airport, Mission Bank and the Kingman Tourism Committee.


VERY INSPIRATIONAL
Tom

AOL

#2 Aug 26, 2008
its a great Kingman and american success story!
great to see hard work and perseverance pay off like this.
thanks for the press release.
Samson40

AOL

#3 Sep 9, 2008
Big thumbs up
Tampa Tigre

AOL

#4 Sep 25, 2008
moving to Kingman wrote:
Tacos take off for Burge; Kingman-based business now owns 56 Taco Bells
By Ric Swats
Tuesday, May 13, 2008 3:04 PM PDT
River Cities Business Journal
KINGMAN - Dropping out of college is not usually a good thing, but Krystal (Peterson) Burge and her brother Mark Peterson did just that in 1982 and now the pair own and operate 56 Taco Bell restaurants.
“We came to Kingman in 1983, 25 years ago, to open a Taco Bell at the Kmart shopping center,” Burge said.
Both were attending Arizona State University at the time.
“Our father was a lawyer and our mother was his secretary. Some his clients were Taco Bell franshisees and we saw how well they were doing,” Burge said.“We were going to ASU and Taco Bell had an opportunity in Kingman no other franchisee wanted.”
By 1985 the pair had Taco Bells in Lake Havasu City and Bullhead City and added a Prescott location in ‘87.
Ten years later in 1997 the company had expanded to include locations in Wickenburg, Parker, Chino Valley, Prescott Valley, Blythe and Needles.
The biggest change came in 1998 when they bought 26 restaurants in the Phoenix area.
Now the Kingman-based Desert de Oro Foods, Inc., stretches from Winslow to Blythe and Phoenix to Kingman. It employs 3,200 people and has about 350 employees in Mohave County.
“We're a $57 million company,” Burge said.“When you look at sales that's a lot of tacos sold.
“We're also in the casual dining business. We operate six full-service restaurants (including the Dambar in Kingman).”
Despite the company's success Burge never considered moving the headquarters out of Kingman.
“This community helped me in the beginning and I hope to give back,” Burge said.“The Kingman community has blessed me. I have a wonderful family and we were able to raise them in a small-town lifestyle. It's been a blessing.
“I was raised in Mesa, but I'm from (Holdrege) Nebraska. My father and his brother were farmers and the farm wasn't big enough to support two families. I met my husband, Everett Burge, and he was from Hastings, Neb., and he has a daughter named Krystal. We have three other children, Amber, 21; Tiffany, 18 and Chad, 14.”
Their corporate philosophy has played a big role in its success.
“You have to be able to establish good people to work underneath you. You have to have a vision and know what your goals are and you need to build a team that knows what the goals are,” Burge said.“We're in our Taco Bells almost every day, but we're not micro-managers.
“Our major focus is we want our employees to be successful. You have to realize who is actually running the business.”
Burge also contributes a lot of personal time to her community. She serves on the boards of Kingman Regional Medical Center, the airport, Mission Bank and the Kingman Tourism Committee.
VERY INSPIRATIONAL
Yes indeed
Very inspirational
Ric Swats

United States

#5 Oct 3, 2008
I've been following this forum for quite some time, but never posted.

I just want to say thank you for kind words.

Ric Swats, editor of the River Cities Business Journal.
LocalKingmaner

Kingman, AZ

#6 Oct 9, 2008
Mrs. Burge does appear to be a wonderful person in the Kingman community. This story is impressive, but I do wonder why the Taco Bells are filthy and disgusting if she is in them each day?

This is an honest question from a potential customer who just go to Taco Bell that much for fear of getting sick. I used to love Taco Bell, but the ones here in Kingman scare me.

Since: Mar 07

Kingman, AZ.

#7 Oct 11, 2008
The one on Andy Devine IS disgusting and to top it off the service is crap.
I was a very good Taco Bell customer until I moved here....now it's In&Out or I go to a Mexican restaurant.
Seems to me if the owners wanted to change it they would have by now. I'm sure this is not a new thing.
Taco lover

United States

#8 Oct 13, 2008
sneezy wrote:
The one on Andy Devine IS disgusting and to top it off the service is crap.
I was a very good Taco Bell customer until I moved here....now it's In&Out or I go to a Mexican restaurant.
Seems to me if the owners wanted to change it they would have by now. I'm sure this is not a new thing.
I go to Del Taco because it is cleaner, and faster service. The Taco Bell's in this town do need to be scrubbed down. Also Food servers do not always wear gloves. I was discusted the last time I was in there.
Joseph L

AOL

#9 Oct 17, 2008
sneezy wrote:
The one on Andy Devine IS disgusting and to top it off the service is crap.
I was a very good Taco Bell customer until I moved here....now it's In&Out or I go to a Mexican restaurant.
Seems to me if the owners wanted to change it they would have by now. I'm sure this is not a new thing.
Very clean last time I was there and the it was pretty good for fast food.

Not the Ritz but it's what I expected for a Taco Bell.

I also congratulate local folks who are taking great strides in pursuing the american dream of owning a business both large and small.

It's what america is all about.
Tom

AOL

#10 Dec 2, 2008
Joseph L wrote:
<quoted text>
Very clean last time I was there and the it was pretty good for fast food.
Not the Ritz but it's what I expected for a Taco Bell.
I also congratulate local folks who are taking great strides in pursuing the american dream of owning a business both large and small.
It's what america is all about.
excellent if you like fast food which I do avery once in a while

Since: Mar 08

Earth

#11 Dec 3, 2008
What about the Jack in the Box on Andy Devine Ave here in Kingman? The service sucks, they are slow as can be, they give you cold food half of the time, and they get the orders wrong. I really think that some of the employees are on drugs that work there or haven't been trained right. I don't even go there anymore. I am a In-n-Out girl now. They need to fire all of the people at JBX.
jingle bells

AOL

#12 Dec 5, 2008
24rox wrote:
What about the Jack in the Box on Andy Devine Ave here in Kingman? The service sucks, they are slow as can be, they give you cold food half of the time, and they get the orders wrong. I really think that some of the employees are on drugs that work there or haven't been trained right. I don't even go there anymore. I am a In-n-Out girl now. They need to fire all of the people at JBX.
lol...What do you expect the RITZ?....That's why it's called fast food!!....This happens all over the nation in just about every fast food joint you could name....
Burger Queens NY

AOL

#13 Dec 10, 2008
24rox wrote:
What about the Jack in the Box on Andy Devine Ave here in Kingman? The service sucks, they are slow as can be, they give you cold food half of the time, and they get the orders wrong. I really think that some of the employees are on drugs that work there or haven't been trained right. I don't even go there anymore. I am a In-n-Out girl now. They need to fire all of the people at JBX.
funny! Here in queens if too many customers at fast food joints get the right order they change managers plus by the time the bag goes from the checkout window to your car its frozen stiff !
OlderTimer

Mission Hills, CA

#14 Mar 10, 2009
They only purchased the others around AZ with their mothers death benefit. Millions. They have ripped several local business. They used a local internet provider and then when they decide to cancel, just tell them to pull it and they don't get paid.

When they were changing to another provider, and they were disconnected for non payment they threatened the local provider. We have a business to run, if you don't reconnect us, we will sue you for interfering with our business.

To this date they still owe the local provider.

They closed Berge motors because it was muddling the waters and they needed to end the relation between the two. They have their mansion out at Stockton Hill and Jane, on the right.

You should have seen it. Things were done that were not suppose to happen, and the response was. "That's Berge, they just do what they want."

Don't kid your self. They don't visit any of them. They are having nothing but problems with most of them.

The DamBar Steak house was built, and is too close to the street. So what happens, Nothing. It's Berge.

The stories go on and on if you were around the Kingman area 1995 or sooner.

How their own GM moved to Oregon and so on. They are not nice to employees etc. Treat every one as pheasants and them self as kings when you meet them. If you don't have money you not good enough to talk to them.

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