Obama administration inks $8M PR contract to promote health law
Posted in the Keavy Forum
#1 Apr 21, 2013
The Obama administration has signed a new contract with a public relations firm to promote the central piece of ObamaCare.
The agency charged with implementing most of the healthcare law has signed a new contract with the firm Weber Shandwick.
An official with the Health and Human Services (HHS) Department said the department contracted with Weber Shandwick to promote newly created insurance exchanges, which are scheduled to come online in October.
The PR firm will use "a range of communications tactics, with an emphasis on paid media and digital outreach" to raise awareness of the exchanges, the official said.
The official said the contract is initially worth roughly $8 million, with an option to spend more based on performance.
This contract is just one part of a broader HHS outreach campaign, the official noted. The administration has laid out a plan to ramp up its outreach efforts as full implementation grows closer, and outside allies of the healthcare law are also organizing similar efforts.
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