Kasasa Comes to Idaho Falls

[Erik]

Do you Kasasa? It’s a phrase that has been flooding television, radio and billboards in Idaho Falls. The question left in everyone’s mind is “what is Kasasa?” Well, the answer was recently unveiled when Bank of Idaho announced the launch of Kasasa, the most innovative checking accounts in the country. Kasasa is the first and only collection of bank accounts that actually takes an interest in accountholders and pays them to use their account with what interests them most—massive interest and automatic savings. And, Bank of Idaho is one of the very first community financial institutions in the country to offer Kasasa.

“Kasasa is a completely new kind of banking that puts accountholders first by giving them something they actually want. After all, it’s their money so they should benefit the most from it,” says Park Price, President of Bank of Idaho.“It’s time to get off the megabank roller coaster of frustration and choose a Kasasa account from one of America’s finest community banks like ours.”

In its 2008 Banking Study, Fulcrum, a leading provider of database marketing solutions, found that consumers trusted community banks 300 percent to 400 percent more than the top five banks, including Bank of America, JP Morgan Chase, Citi, Wells Fargo & Co, and Wachovia Corp, since acquired by Wells Fargo. Fulcrum expects the gap to widen in 2009. Additional research by BancVue, the creator of Kasasa, reveals that while consumers would prefer to bank with community financial institutions rather than the megabanks, consumers feel they would sacrifice access to products. Kasasa was designed to open peoples’ eyes to the new banking model where no sacrifices are necessary. Bank of Idaho claims that “it’s a win-win because consumers get innovative products and personalized service.”

Bank of Idaho is offering several of the new Kasasa banking products, including Kasasa Cash and Kasasa Saver:

• Kasasa Cash™ is a free checking account that pays massive interest in cash and nationwide ATM fee refunds every month.
• Kasasa Saver™ gives consumers money to help them save with a free saver account that takes the massive interest they earn from their Kasasa Cash account and nationwide ATM fee refunds and automatically deposits them into their Kasasa saver account where additional interest is piled on top.

More information on Kasasa can be found at https://www.kasasa.com/BankofIdaho .

[just me]

sure is funny one doesn't hear abou this in the natioanl media,
Must be a new way for mormons to steal money