Posted in the Huntington Forum
#1 Sep 4, 2012
I find it amusing the menu of Chef Jason's Du Soir Bistro ( http://www.urbanspoon.com/u/menu/1661666... ) is full of spelling errors (aoli instead of aioli, rissoto instead of risotto, and simolina instead of semolina). This is just sad and unprofessional. How hard is it to spellcheck a document before you print and publish it in a professional business setting? The worst part is you are charging almost $30 a plate for entrees with misspelled ingredients.
#2 Sep 4, 2012
taste of asia had a similar issue when they first came to H-town.
It ain't professional, but I ain't mad atcha. I'd probably still eat there. Sometimes it takes a minute for them to get their priorities in order. Sometimes they never do, which is why i'm glad that i don't ban restaurants on marketing and presentation alone, otherwise I'd have missed that awesome Mediteranean restauraunt that used to be on downtown 4th avenue. THe walls were sparsly decorated and but it was flipping delicious.
#3 Sep 4, 2012
The Mediterranean place on 4th was great! I was upset to see it go out of business. On the other hand, the bistro goes out of the way to project a 'upper-scale' culinary experience. They use terms to describe dishes on their menu that the common customer would not be familiar with such as coulis, aioli, etc. There is nothing wrong with that, in fact, I love seeing a versatile menu such as the Bistro's. At the same time, if you are going to set a menu of this caliber and invest time and effort into opening a restaurant perhaps double checking your spelling would be a wise choice. Otherwise, your business comes across as a joke. I hate seeing restaurants with such potential shoot themselves in the foot by not doing things 100% professionally.
#5 Sep 5, 2012
I can overlook menu misspellings in an ethic restaurant where English isn't the owner's first language. Not so much when it's a high-end restaurant; if they can't even be bothered to proofread a menu, it makes me wonder if they're equally as careless with the food itself.
I just glanced at the menu and I see:
Rissoto -- should be risotto
Aoli -- should be aioli
Picatta -- should be piccata
Duck Conft -- should be confit.
Simolina pasta -- should be semolina, and why point this out? Most pasta is made from semolina, unless it's a specialty pasta like gnocchi. The fact that he uses "simolina pasta" makes me wonder if he knows much about pasta. He points out on another page that the pasta has a "rich semolina flavor" -- well duh.
It just looks really lazy, especially when the words are spelled correctly later in the menu. And fair or not, it reflects poorly on the restaurant itself to have such sloppy presentation.
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