How Do Businesses Reconnect with Past...

How Do Businesses Reconnect with Past Clients?

Posted in the Humble Forum

“Local Small Business Entrepren”

Since: Dec 12


#1 Dec 30, 2012
If your business is like most Kingwood / Humble area businesses, you have probably done business with hundreds if not, thousands of clients over the years.

In this economy, business has trailed off for many of us. How do you get customers into your store? To your website? How do you get prior customers to return to your business and spend money again?

One way is to add a bunch of money to your advertising budget. But, let's be honest here, who has that kind of money to throw around for such a low return on investment?

Let's use a little bit of what we do have (time) and re-market to previous clients.

Here are the top 3 ways that local businesses are using to reconnect with previous clients:

1. Send handwritten "Thank You" letters. If you have built up physical addresses of your clients (especially service businesses) you can have an employee write thank you notes and address them to all your previous clients. Let them know that you appreciate their business and would like to see them again. Don't sell in this letter! Use it just to reconnect.

2. Reconnect via email. If you have been diligent in collecting email addresses for your clients, now is the time to put them to good use. Join a service such as iContact or aWeber or Constant Contact. Import or input those addresses. Send out the initial email as a thank you letter and ask for permission to keep them on your list (this is required). Then you can build up a series of timed messages. Maybe some tips related to your specialty. Sprinkle in some selling via some well timed sales or promotions. Don't oversell though.

3. Update your Facebook profile and use it to engage your clients. Put a link to your Facebook profile on every email that goes out. Make up cards or window stickers with QR code links to your Facebook profile. Create engaging Facebook content with tips and questions for your users. Create a program to promote Facebook check-ins at your store...this is free advertising to all the users friends.

I hope these three tips have helped spark some creativity in your own business. Read more about marketing to your local clients on my website and let me know of any unique ideas you have for connecting to your previous clients.

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