Mar 17, 2008
Synthetic Authenticity - What's Next 2008 - TIME
“What [consumers] buy must reflect who they are and who they aspire to be in relation to how they perceive the world-with lightning-quick judgments of 'real' or 'fake' hanging in the balance”
Not long ago I found myself in a Hermitage, Tenn., supermarket studying a bottle of something called All-Purpose Bourbon-Chicken Grill-n-Dip. At the bottom of the label were the words AUTHENTIC FOOD COURT ... via Time
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