Maui Land & Pineapple loses $25.5M - Hawaii Business

Maui Land & Pineapple Co., struggling amid the economic downturn, posted a $25.5 million loss in the third quarter and has now lost more in nine months than it did in all of 2008.

[Former Employee]

I worked for MLP (Formerly Maui Pineapple Co.) for almost 11 years in the warehouse department. It was strenous work but we all enjoyed putting all our efforts together. I love pineapple and was sad at the demise of the canning department, the only l00% Hawaiian pineapple disappeared. However, you kept the Hula Girl juice, the only pineapple juice I drink. Maui Gold pineapples beat all other gold pineapples. I hate to see MLP disappear. My best wishes to them.

[Not you fathers MLP]

MLP has changed forever. They have let go all cultural advisors, stopped sponsering the "Hawaiian Word of the Day", cut the tuition subsidy for their employees children at MPA, and have let go of any operational involvment in Kapalua (now run by Outrigger).
just two years ago MLP was a company to beleive in that had values. Those days are gone.
Sad