Quixtar distributors go to court.

Quixtar distributors go to court.

There are 205 comments on the WZZM Grand Rapids story from Aug 20, 2007, titled Quixtar distributors go to court.. In it, WZZM Grand Rapids reports that:

Several Quixtar Independent Business Operators from around the state of Michigan have assembled outside the Kent County Courthouse this afternoon.

Join the discussion below, or Read more at WZZM Grand Rapids.

Not A Fan

Grand Blanc, MI

#170 Aug 24, 2007
more tools

1 - The Rules of The Game ( Wade & Teri Simmons )
2 - Win One More Time ( Beverly Sallee )
3 - The Humanity of E-Commerce 9 Craig Holiday )
4 - You've Got it All ( Brad & Cheryl Biegert )
5 - Increase Your Financial Literacy ( Sharon Lechter )
6-Find Your Passion & Calling ( Jeff & Johanna Applebaum )
7- The Stepping Stones to Success ( Leets,Applebaum,Biegert,Jones)
8-Managing Priorities ( Wade & Teri Simmons )
9-A Call To Arms ( Steve & laurie Jones )
10- Step over The Line ( Tim & Lisa Leets )
11-E-Com Partnerships ( Chosen Cheng )
12-The Art of Exceptional Living ( Jim Rohn )
13- Remodel Your Life ( Chosen & Mely Cheng )
14 -Numbers Create Confidence ( Steve & Sharon Stanley )
Not A Fan

Grand Blanc, MI

#171 Aug 24, 2007
tools cont:

DREAMS DO COME TRUE-KANTI & HEMI GALA(NEW);
REWARDS AND RESPONSIBILITIES-GREG & LAURIE DUNCAN;
IS ANYBODY OUT THERE?-CHARLIE & ANN DURSO;
CREATE A VISION-PAUL & DEBBIE MILLER(DOUBLE);
FIND THE LEADER WITHIN- BRAD & LESLIE WOLGAMOTT;
POSSESS YOUR PROMISED LAND-KENT & JACKIE ALLEN;
IT FELLS GOOD-RW & JULIA WEAVER;
HOW TO CONTACT & INVITE IN THE 21ST CENTURY-BILL HAWKINS (DOUBLE);
THE PLAN-JOE MARKIEWICZ( 2COPIES);
BOATS DON'T HAVE BRAKES-DOUG & AMIE WEIR;
SHOWING THE PLAN-BRIAN HEROSIAN;
THE GIFT- PAUL MILLER;
EAGLE-CHARLIE DURSO;
ONLY THE STRONG SURVIVE-LARYY & PAM WINTERS;
GUIDELINES FOR SHOWING THE PLAN-ANGELO NARDONE;
FIND THE LEADER WITHIN-BRAD & LESLIE WOLGAMOTT;
SEMPER FI OR SIMPLY CRY-STUART & EDITH UPCHURCH;
ITS THE BEST-BRAD DUNCAN;
SEMINAR-ANN EATMON(DOUBLE);
FOR DAD-PAUL & DEBBIE MILLER TAPE A;
UNITED WE STAND-REX RENFROW TAPE B;
BOOT CAMP-JOE & MARYBETH MARKIEWICZ TAPE B;
THE MINDSET OF AN OWNER - ON OR OFF THE WEB- REN & DONNA MORRIS TAPE B.
HOW TO HAVE A MEETING, WHAT TO DO NEXT, HOW TO SHOW THE PLAN, CORE TO DIAMOND
Not A Fan

Grand Blanc, MI

#172 Aug 24, 2007
• How ToGo 1,000 (Jim Law) Excellent!!
• Overcoming Objections (Steve Bybee) Awesome!
• You Have To Give Up To Get (Randy & Valorie Haugen) Awesome!!
• It's Predictable (Billy & Peggy Florence) Great!!
• The Season Begins With The End In Mind (Jack & Effie Reid) Excellent!
• Are YouWilling To Make Some Changes?(Don & Nancy Wilson) Great!!
• What's Important Now?(Bill & Amy Galvin) Great!!
• Set The Example (Russ & Lisa Ence) Great!!!
• It's Easier If You Don't Try It Alone (Bill Galvin w/Neal & Mary Jo Brown, Kelly & Carrie Rogers and Hank & Sandee Sytsma) Excellent!
• In 2 Win! Free Enterprise Celebration 2002 New Founders Sapphire & Emerald Pin Recognition Excellent!
• A Marathon Of Hope (Betty Autry) Great!!
• You And A Commitment Are Unstoppable (Mark Victor Hansen) Excellent!
• Champions Say "Watch Me!" (Rich Ruffalo) Excellent!!
• There Are Dumb People Everywhere (Billy & Peggy Florence) Great!
• It's More Than The Money (Dave & Kim Rutter) Awesome!
• See It Big, Keep It Simple (Dexter & Birdie Yager) Excellent!
• The Concept Of Freedom: A Professional's Panel (Bill Galvin w/Charles & Judy Gibbs, Kelly & Carrie Rogers, Cary & Kathy Hise, Bob & Norma Duane and Kim & Connie Fugitt) Awesome!
• Make A Mark With Your Life (Peter & Helen McKenna) Excellent!!
• A Cinderella Deal (Joe & Joane LaCoste) Great!!
• Show Your Best Plan (Chuck Goetschel) Excellent!!
• What's Your Number?(Andy & Nadia Argyris) Great!!
• Life Is Tough So Wear A Helmet An Emerald Panel Discussion (George Peintner w/Stan & Becky Fisher, Rod & Cheri Lee and Greg & Laurie McLaughlin) Awesome!!
• Creating A Lifetime Of Freedom A Professionals' Panel (Brock & Dale Rutledge w/H.& M. Mura, J. & J. Buchanan, J. & P. Phillips and L. & T. Jesudian) Excellent!!
• Personal Business Ownership & The Power Of Distribution I Excellent!!!
• Creating Wealth In The Information Age (Robert Kiyosaki with Billy Florence & Bill Galvin) Excellent!!
• Creating Wealth In The Information Age (Robert Kiyosaki w/ Billy Florence & Bill Galvin) Awesome!!
• Life Without A Dream Is A Broken winged Bird (Jim & Dinah Martin) Awesome Dreamer!
Not A Fan

Grand Blanc, MI

#173 Aug 24, 2007
Well, I have approximately 15 more posts full of "tools" but I will stop.

Is there anyone who doubts that Amway/Quixtar sells motivational materials with an 85% markup as opposed to soap with a 34% markup? The 34% markup is enough to make people not buy the soap. The tools, according to everyone I have ever known in Amway, are essential. There are easily 500 titles on EBay today, all to teach people how to make $115 a month BEFORE "tools." You could work at Target a few evenings a month and make far more money and an employee discount.

Yet, when people leave, they feel like failures. They feel like they just did not work hard enough. Sadly, the only mistake they made was to not make or sell tools. They bought them.
Not A Fan

Grand Blanc, MI

#174 Aug 24, 2007
sorry, I pasted a page twice - here is another one just to show that there ARE more :)

98 cde-9905 do you have a dream / claim victory jerry & cherry meadows / randy & valorie haugen
98 cde-9912 get your hopes up / there's a wave coming jerry & peggy boggus / ron goldman
83 dbr-0109 heroes jerry & cherry meadows
84 dbr-0290 how to do a one on one jerry meadows
89 dbr-0605 be a go-getter jerry meadows
93 dbr-0881 posture / overcoming discouragement & set backs through maximizing performance jerry & kay huffer / dick hopper
95 dbr-0999 1000 names jerry broering
95 dbr-1041 follow through with the dream / follow through as an interview jerry & kay huffer / karen yamada
96 dbr-1103 who's filling the calendar?/ are your priorities straight? jerry & kay huffer / jim & dinah martin
96 dbr-1121 are you really serious? jerry & deanna barber
98 dbr-1229 now more than ever jerrel & leslie emery
90 sot-275 you're worth something jack & jan carduff
90 sot-288 eat it, drink it and sleep it / commitment jerry & peggy boggus / jim & bev kinsler
91 sot-331 the tape before the meeting / together you're a team jerry & peggy boggus / scott & mj michael
93 sot-431 mavericks / start starting jack reid / jerry meadows
93 sot-440 monkey to millionaire / how does the amway business compare to a traditional franchise business jerry & peggy boggus / billy & peggy florence
94 sot-469 there, but for me, go I jerry & polly harteis
94 sot-483 if you build it, they will come jack pawlak
94 sot-484 plan A and plan B jerry & kay huffer
95 sot-517 has amway been good to us? jerry & cherry meadows
95 sot-519 it takes one to know one jack reid
95 sot-521 it's time to hunker down jerry & peggy boggus
95 sot-525 mediocrity is self inflicted jerry & cherry meadows
95 sot-530 white men can jump jack & susan haagen
95 sot-556 the tape after the meeting / folks, it don't ever change jerry & peggy boggus / len & beatrix griffin
95 sot-568 freedom is not just a dream jack & jan carduff
96 sot-592 no retreat jerrel & leslie emery
96 sot-602 cows don't applaud james & wendy beauchamp
96 sot-612 the team's the thing jerry & cherry meadows
98 sot-683 maybe tomorrows = empty yesterdays jerry & cherry meadows
98 sot-684 don't expect everyone to understand jeff & alisa hummel
98 sot-693 it's a sign of freedom jack & effie reid
98 sot-696 never quit trying jerry & peggy boggus
concerned for all

Dearborn, MI

#175 Aug 25, 2007
"Not A Fan"

First thing, I would ref the book cashflow quadrant. There is no point in comparing a job at Target to learning the skill sets at becoming a 'B' type business owner. That comparison would be similar to, "Oh, I dont like pizza, but I will take some ice cream!" What the heck does one have to do with the other, except that they are food? They, in most contexts, would be mutually exclusive. So to apply the work invovled in each of these respectively does not work. IF you first take a business opportunity and compare it to another business opp, then you have a case of comparison. This is a HUGE trap that people fall into. Making money, or how long it takes or the work involved... making 'apples to oranges' comparisons, simply will not work. I would imagine that is why the frustration with understanding the lingo and income levels etc...at a job they say "Hey look, you work 40 hours and you get paid XX amount per hour, this is your job description...go to it!" Clear cut.....that is what the majority of society is used to hearing, so it is only reasonable to feel 'underimformed' when hearing of a "B" type business. Is that fair?

Once that can be accepted, only then will discussions make sense about whether the work is worth it.

i aplogize for the "lingo" I used, but in repsonse to Lisa, she could probably understand what some of those income levels are...
former team brainwashee

Wentzville, MO

#176 Aug 25, 2007
Not A Fan wrote:
Tools Found on Ebay:
• How ToGo 1,000 (Jim Law) Excellent!!
• Overcoming Objections (Steve Bybee) Awesome!
• You Have To Give Up To Get (Randy & Valorie Haugen) Awesome!!
• It's Predictable (Billy & Peggy Florence) Great!!
• The Season Begins With The End In Mind (Jack & Effie Reid) Excellent!
• Are YouWilling To Make Some Changes?(Don & Nancy Wilson) Great!!
• What's Important Now?(Bill & Amy Galvin) Great!!
• Set The Example (Russ & Lisa Ence) Great!!!
• It's Easier If You Don't Try It Alone (Bill Galvin w/Neal & Mary Jo Brown, Kelly & Carrie Rogers and Hank & Sandee Sytsma) Excellent!
• In 2 Win! Free Enterprise Celebration 2002 New Founders Sapphire & Emerald Pin Recognition Excellent!
• A Marathon Of Hope (Betty Autry) Great!!
• You And A Commitment Are Unstoppable (Mark Victor Hansen) Excellent!
• Champions Say "Watch Me!" (Rich Ruffalo) Excellent!!
• There Are Dumb People Everywhere (Billy & Peggy Florence) Great!
• It's More Than The Money (Dave & Kim Rutter) Awesome!
• See It Big, Keep It Simple (Dexter & Birdie Yager) Excellent!
• The Concept Of Freedom: A Professional's Panel (Bill Galvin w/Charles & Judy Gibbs, Kelly & Carrie Rogers, Cary & Kathy Hise, Bob & Norma Duane and Kim & Connie Fugitt) Awesome!
• Make A Mark With Your Life (Peter & Helen McKenna) Excellent!!
• A Cinderella Deal (Joe & Joane LaCoste) Great!!
• Show Your Best Plan (Chuck Goetschel) Excellent!!
• What's Your Number?(Andy & Nadia Argyris) Great!!
• Life Is Tough So Wear A Helmet An Emerald Panel Discussion (George Peintner w/Stan & Becky Fisher, Rod & Cheri Lee and Greg & Laurie McLaughlin) Awesome!!
• Creating A Lifetime Of Freedom A Professionals' Panel (Brock & Dale Rutledge w/H.& M. Mura, J. & J. Buchanan, J. & P. Phillips and L. & T. Jesudian) Excellent!!
• Personal Business Ownership & The Power Of Distribution I Excellent!!!
• Creating Wealth In The Information Age (Robert Kiyosaki with Billy Florence & Bill Galvin) Excellent!!
• Creating Wealth In The Information Age (Robert Kiyosaki w/ Billy Florence & Bill Galvin) Awesome!!
• Life Without A Dream Is A Broken winged Bird (Jim & Dinah Martin) Awesome Dreamer!
• A Big Enough Dream (Bill Epperhart) Excellent Dreambuilder!!
• Finding Our American Dream: New Diamond & Founders Diamond IBOs - FEC 2003 (Inho & Eun Soon Cho & Hyun Sook & Myung Ki Yeuo Lee) Awesome!!!!
• Give It To A Busy Person (Nick & Estelle Leno) It's Not That Complicated (Marlyn & Ann Usher) Awesome!!
• It's All About Reaching People Excellent!!
• If They Can Do It, You Can Do It (Dexter & Birdie Yager) Excellent!
• Turn Up The Volume (Eric & Cory Tomasetti) Awesome!!
• Uncle Fred's Compensation Plan (Fred Harteis) Excellent!!
• This Is The Fight Of Your Life!(Garry & Kim Coles) Excellent!!
• Almost...(Don & Ruth Storms) Great!!!
• 10 Points To Take It To The Next Level (Roland & Molly Hughes) A Little Bit Different (Dominick Coniguliaro) Excellent!!!
• What To Do When You Are Under Attack (Reverend Ronald Satrape) Excellent!
• Personal Business Ownership & The Power Of Distribution I & II Excellent!!
• The Art Of Clear Communication (Dr. Dwight "Ike" Reighard) Great!
• Love 'Em & Lead 'Em (Carroll & Norma Rea) Stumbling Through Failure On To Success (Nick & Estelle Leno) Excellent!!
• The Language Of CovenaBWW RC60 Structure & depth (the bell team)
tools found around everyones town

- McDonalds application

- Buger King application

- Walmart application

Maybe instead of talking about Ray Croc and Sam Walton you guys can work for their families now. Lets build up America.

FIRED UP!!!!!
Ron

Hudsonville, MI

#177 Aug 25, 2007
I agree with your statement - Scamway is a get-rich pyramid scheme. For one person to make any significant money would take tens of thousands or more to lose money. It is mathematically impossible for all members of a pyramid scheme to profit.

Lets look at the nations second larges pyramid business, Walmart. Go to their web sight and you will see that the family is worth $344 billion. If you look at FORBES FORTUNE index of wealthy people, now that Sam and now his with have passed, bless them.. Thier four children are in the top 10 wealthies.
Their business system is just like ours except they deal with a brick and mortar system to provide product flow to thier loyal community of buyers. Rather than what our system we are trying to teach people to do.
They simply put a new store up city after city after city. draw in a customer base in a 20 0r 30 mile radius, and you as customers flock into their store to move product out. Profit feeds into their family to increase their legacy for future generation to take over. They curently have 67 percent of the nation retail sales going trough their doors. That a large sum of money.
We are trying to get people to build their own legacy and put it back into their own pockets. Unlike the brick and mortar business system, this system usine the click and order vehicle, develop leaders to allow the masses of people to achieve success beyond thier dreams. If you learn and stick to it. You have to make changes in the way you think and get out of the box...
From the very first meeting the organization says, this is not a get rich quick business, but it is a proven system if applied like it is taught. Like buying a tread machine, you give it up a month, 6 months, a year or two later to try and loose weight. What is broken, the machine works? You have to look at yourself and strengthen your mind and understanding of what is necessary to achieve the success.
This organization isnt about the product source, they have very good product that is just way over priced. We want to get out from their hold. We'll find other sources of product. This organization is about a systematic method that increases our wealth. A method to increase our own communities of people, just like Wmart, and develop our own legacy...
Not A Fan

Grand Blanc, MI

#178 Aug 25, 2007
Ron wrote:
I agree with your statement - Scamway is a get-rich pyramid scheme. For one person to make any significant money would take tens of thousands or more to lose money. It is mathematically impossible for all members of a pyramid scheme to profit.
Lets look at the nations second larges pyramid business, Walmart. Go to their web sight and you will see that the family is worth $344 billion. If you look at FORBES FORTUNE index of wealthy people, now that Sam and now his with have passed, bless them.. Thier four children are in the top 10 wealthies.
Their business system is just like ours except they deal with a brick and mortar system to provide product flow to thier loyal community of buyers. Rather than what our system we are trying to teach people to do.
They simply put a new store up city after city after city. draw in a customer base in a 20 0r 30 mile radius, and you as customers flock into their store to move product out. Profit feeds into their family to increase their legacy for future generation to take over. They curently have 67 percent of the nation retail sales going trough their doors. That a large sum of money.
We are trying to get people to build their own legacy and put it back into their own pockets. Unlike the brick and mortar business system, this system usine the click and order vehicle, develop leaders to allow the masses of people to achieve success beyond thier dreams. If you learn and stick to it. You have to make changes in the way you think and get out of the box...
From the very first meeting the organization says, this is not a get rich quick business, but it is a proven system if applied like it is taught. Like buying a tread machine, you give it up a month, 6 months, a year or two later to try and loose weight. What is broken, the machine works? You have to look at yourself and strengthen your mind and understanding of what is necessary to achieve the success.
This organization isnt about the product source, they have very good product that is just way over priced. We want to get out from their hold. We'll find other sources of product. This organization is about a systematic method that increases our wealth. A method to increase our own communities of people, just like Wmart, and develop our own legacy...
Hi Ron --

A systematic method that increases your wealth certainly sounds like a fine thing. Do you understand that your wealth is also generated by the buy-in of people who will never make a dime, who will never profit, who will go into hock buying motivational materials that they will end up trying to sell on Ebay for a fraction of what they paid for them?

These people are the backbone of Amway profits - they buy in for a couple of years before they give up. Often, because of the strength of the training system, they are not bitter, they are sad. They feel that they just did not have what it takes to be wealthy and independent. Yet, they are the vast, silent majority. It is their few years of buy-in, of purchasing power, that keeps Amway Diamonds and Emeralds and whatever else they go by now, afloat.

See, WalMart does not do that. They do not give me nothing, they do not make me sad. I walk out with a cart load of food or clothing for my family. I have enough time left over to go to church and get all the inspiration and motivation I need. I do not feel like a failure.

The people who profit from Amway profit off the backs of people who suffer and go broke from Amway. These people are often naive, or disabled, or simply not bright enough to figure out that they will never make a living wage. They SPEND money and time on over-priced products and tapes and CDs and systems to help them get better at talking people into something that they themselves will never succeed at. To ignore these people is, in my opinion, immoral.
concerned for all

Dearborn, MI

#179 Aug 26, 2007
Not A Fan wrote:
<quoted text>
Hi Ron --
A systematic method that increases your wealth certainly sounds like a fine thing. Do you understand that your wealth is also generated by the buy-in of people who will never make a dime, who will never profit, who will go into hock buying motivational materials that they will end up trying to sell on Ebay for a fraction of what they paid for them?
These people are the backbone of Amway profits -
From this information you have above we could have a wonderful lesson in both logical reasoning, understanding business the difference between wealth generation & earned income etc...

One thing that truly needs to be understood. Amway/Quixtar do not sell motivational, educational or inspirational tools. Before any other discussion can happen this must be understood. A/Q are product mfg & distribution sources. Their business is NOT in the selling of motivational tools. Not knowing this only demonstrates strong opinions you have collected over the years from either being only slightly involved yourself, or listineing to stories from about distant relatives or neighbors that were "in that before." The IBOs who have built large enough organizations of people buying from A/Q, can decide to turn those experiences into another profit center. This is where educational materials are created and sold to thos who CHOOSE to do so.(i.e., the Team, Team 5K, Team Legacy etc..)

So I am not sure what your experiences are Ron, but the fact of the MATTER is this business, the way money pays out, the newest people must succeed for others to win financially. I.E., if I am working with you I gain nothing if you simply fizzle out.

One other point, an example I will recycle cuz it works, if I buy and exercise bike. Something we can all agree has its uses. If I buy it and either misuse it or never use it and lose little or no weight....would you go screaming to the company that they are immoral for selling bikes that people may not use? "My neighnor, that poor soul, paid $300 for that bike and it turned into a coat hanger!" Ron, How in the world could I get angry at the mfg that gave this person the OPPORTUNITY to buy & ride the bike if he chose not to? He had the OPPORTUNITY but chose to not follow through with it, BUT he can always pick it back up again down the road & try again!

I am fully surprised that you or no one has responded to my earlier post...the business in which you seem so against (even without having true, UP TO DATE information) can never win in comparison to having a job or some hobby. The opportunity must be compared on a business to business level. That is the only logical comparison that can occur. So, entertain opening a sandwhich shop, tanning salon, car repair facility, a hair salon, smoothie cafe....or starting an e-commerce-educational & professional development business. I think that when your facts are straight about how this idea works TODAY (not 10 years ago) and compare the details with other business opportunities (initial investment and the potential results), you will find yourself having a different viewpoint.
concerned for all

Dearborn, MI

#180 Aug 26, 2007
Correction... I used Ron's name above and I meant to write Not A Fan, my aplogies to both.
Wwallace

Honeoye Falls, NY

#181 Aug 26, 2007
All this would be solved if the products were able to be retailed to the general public. That way, the motivation materials would just be benefitting those who are actually making sales and expanding a business - not needed to motivate people to purchase over-priced laundry soap for the hope of a better future.

I think that Q should either lower its prices, or let the people of TEAM go. I feel bad that Quixtar is risking losing so much of its market - it is putting a lot of jobs of hard-working, well-meaning people at risk!
Ron

Hudsonville, MI

#182 Aug 26, 2007
ChipK, hope you will look at what the organization TEAM represents, and its purpose..
Ron

Hudsonville, MI

#183 Aug 26, 2007
Allie - They terminated two of the IBOAI national members on the board for insisting they bring their pricing inline with national free enterprice ranges. They were standing up for hundreds of thousand other IBOs. The other submitted resignations, and now others, who were given altimatums to terminate our association with TEAM, or Else are having to file suits.
Ron

Hudsonville, MI

#184 Aug 26, 2007
Conceren for All - very good thoughts. I wish you had a full understanding of this organization. May I suggest you read several books by Robert Kiyosoki, a well know author who has the top three business books currently on the NY Best Seller list. You may begin to understand the importance of developing a business system in todays information age industries. It may just change the mind set you have for earning a living vise developing passive income.
rescue in CA

San Francisco, CA

#185 Aug 27, 2007
I had some misgivings after eating one of the energy bars. I take BP meds and my heart rate increased (tachycardia) after that I called my uplinks at quixstar and cancelled my membership......they became defensive hostile still no refund of approx $200.00 in up front signing money
concerned for all

Detroit, MI

#186 Aug 27, 2007
rescue in CA wrote:
I had some misgivings after eating one of the energy bars. I take BP meds and my heart rate increased (tachycardia) after that I called my uplinks at quixstar and cancelled my membership......they became defensive hostile still no refund of approx $200.00 in up front signing money
Interesting. What did you like most about the business ideas that caused you to decide and get started?
concerned for all

Detroit, MI

#187 Aug 27, 2007
Hi Ron,

Actually I have read 3 of Kiyasoki's books. I may have miscommuniated that by the examples I gave above. I understand the difference between a B and S type business. Some of the earlier statements made by people on this forum, eluded to making comparisons of how getting a second job at Target, for example, would be better than attempting to build passive income. The point I was attempting to make was that we cannot comapare the ideas behind the Team concepts to having a job. It must be compared from a business owner perspective..
BTW, nothing wrong with having a job at Target, its just a different way to make income...
agent_smith

Port Clinton, OH

#188 Aug 29, 2007
Lisa wrote:
It is about time that Amway (Alticor, whichever you prefer) held its distributors accountable to some code of conduct. I am not sure what the distributors in question did, but this is the first time that Amway has ever taken action to protect the integrity of its marketing business.
the distributors in question refused to go back to amway, and refused to give up their training system to the owners of scamway. the revolution has begun!!
Ron

Hudsonville, MI

#189 Aug 30, 2007
June 06, 2007 Forbes Magazing
The New Rules of Business Marketing!

The below excerpts come from an article Seth Godin wrote for Forbes Magazine. His piece entitled Your Product, Your Customer was published in the May 7, 2007 edition of Forbes on page 90. His words echo what Orrin Woodward and Chris Brady have been talking about for years. Business is built on relationships and trust. In the new economy those who can build networks of customers loyal to certain product manufacturers or services will win over the mass marketers trying the old and tired methods of the 60’s and 70’s.

"Great brands and great companies have been built on the back of mass media. You fill your funnel with attention and slowly turn the attention into cash. Traditionally that’s how marketers convert strangers into customers. Whoever has the biggest funnel wins…..Bad news for control freaks everywhere: Your funnel is broken and you’re not in charge anymore.”

We witnessed this phenomenon at the beginning of the internet explosion where marketing companies tried to use the rules for the old game in this new economy, information age business strategy era. Remember those super bowl commercials where the new hot dot com companies spent millions to try to fill their funnels with mass market attention but ultimately most of them failed? New game, new rules, and those who change the quickest and adapt are the only ones who will survive. Companies who continue to play by the rule book created for the 1960’s and 1970’s are destined for failure. Hence the new rules for building business communities.

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