Pioneer invests in online grain marketing service

“The purchase of this equity stake in Farms Technology shows that we are making a long-term commitment to this unique and expanding business”

Pioneer Hi-Bred International, a division of DuPont Co., bought a stake in an online marketing service that connects farmers with grain buyers, the companies said. via Denver Post

[Joseph Michel France]

American grain agents, it will be interesting to known your point of view about this online marketing service:
Farmers, Private grain collectors,co-op, processors...is it efficient?, it by-pass the traditionnal circuit of grain, who gain the add-value? are you in favor or upset?
Amerique has an advance time. I think next year it will appear in Europe.
Thank you