thanks for your post. You truly have to know what goes into making a latte: 1 cup, 1 lid, 1 or 2 straws, possibly a cup sleeve, 2 shots of espresso or more, flavor if wanted, milk depending on what kind, all blended by a person to perfection. that all costs money, thats why its more expensive than mcdonalds ground coffee and water which also cannot be comparable to a great handcrafted latte made just the way you want it. If you dont like lattes then you will want drip coffee which we will offer as well for cheaper, but if you go to an espresso stand wanting to get a latte or mocha for the price of a mcdonalds drip coffee then you wont want to get one, but your post is definitely one to think about and is important to us and we thank you.Well, I hope you have lots of money. If you're going to start a coffee shop selling 3 and 4 dollar coffee, remember that mcdonalds will always be cheaper. You would have to market the heck out of it and be able to go in the hole about two years before you ever made a dime. Just so you know, it's a good idea but it doesn't happen over night or even in a year. Good luck with that.
Chance & Sam