Feb 28, 2013 | Posted by: roboblogger
After eight years of lending middle market gravitas to F1 crankiness and town hall spats, Ron Oliveira 's last broadcast for CBS affiliate KEYE will be Friday, March 1. Although by the station's own admission, Oliveira "knows Austin," station owners Sinclair Broadcasting have decided to hedge their bets and not renew his contract.
It is my opinion that whatever is being seen by broadcast owners is not what viewers are seeing or feeling. Ron has been a staple for Austin for years and people followed him when he changed stations. I would very much like to know what criteria is used to hire and fire television celebrities. His demeanor, his appearance and his energy was more than exceptable, as a matter of fact I have always felt that we would loose him to National broadcasting. Whatever the stations reasons for letting him go probably are not reflected by the public. I wish for Ron that his opportunities be bigger and better than decisions made by these station managers. I love change and accept it normally with grace and enthusiasm but the release of Ron has made me angry. As a watcher of news it is a disappointment that does not seem to be satisfied by watching any other station. However, my loyalties to KEYE will be abandoned because I don't want to see Judy M. leave when the station has a whim. The dissapearance of our weather man made me feel the same. I am not being critical of the replacements but none of them hold a light to Troy or Ron. This feels like the straw! If you think people were not watching before...good luck!
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