What "clinically proven" means for a ...

What "clinically proven" means for a beauty product

There are 1 comment on the Star Phoenix story from Sep 5, 2010, titled What "clinically proven" means for a beauty product. In it, Star Phoenix reports that:

Inneov Sun Sensitivity in an undated image. Science doesn't just help to invent new products, it can push existing ones.

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Courtland, CA

#1 Sep 7, 2010
I'd be curious to know what that term actually means. You see skin products that purportedly have client before and after pictures and they are so amazing ...BUT are they and how can one know? Usually these products are pricey. Aren't cosmetic companies (especially cosmecuticals) held to some sort of truth in advertising policy?

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