Case Study: a Bakery Comes Back From the Dead
It was an all-too-familiar story line out of Detroit: Last November, the owners of Awrey Bakeries announced their plans to close down the 103-year-old business, a hometown favorite, and lay off its 203-person work force.
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#1 May 1, 2013
A few weeks does not constitute a recovery from the dead. It's still life support. Many companies, especially in the competitive food sector, have been resurrected only to die again. But for now, we still have Awrey. Enjoy it as long as possible and hope for the best. I can't eat the stuff, but I still enjoy the smell as I pass by.
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