Lesseee. I've heard of that name Lakoff, rhymes with ja..off.I read this and I liked it, so I'm posting it. If anybody doesn't like it, then I will have to assume it's because it applies to you and the Truth Hurts!
"You can't understand Twenty-first-Century Politics with an Eighteenth-Century Brain."
~ George Lakoff ~
By George I've got it!
This is the guy who wrote the Democrat playbook. Fashioned after Chairman Mao’s “Little Red Book”, Lakoff called it “The Little Blue Book: The Essential Guide to Thinking and Talking Democratic”.
“George Lakoff is the progressive movement’s Jedi master of language. The Little Blue Book tells us how to say what we need to say to bring about the policy changes Americans need.– Van Jones.
I’ve always learned a lot from George Lakoff and you will too.– George Soros.
The 10 Most Important Things Democrats Should Know
all politics is moral, and morality trumps policy.
Talk about the moral bases of your policy positions openly and regularly.
Facts have no meaning outside of frames, metaphors, and moral narratives. Always discuss facts within moral frames, because people do not reason outside of those moral frames.
Don't repeat conservative language or ideas, even when arguing against them.
For instance, it doesn’t matter that Republicans have been arguing that a baby is a baby, whether it is in the womb or not, for decades. Today, you will rarely hear someone who is in favor of abortion refer to the baby as anything but a “fetus.” They typically use the words “reproductive rights” or “a woman’s right to choose” to re-frame the debate from whether a baby is being killed to whether a woman has “reproductive rights,” never responding to the argument that a baby is involved.
Conservatives maintain that hanging labels doesn’t change the intrinsic nature of what is being labeled. If you take a can of beans, peel off its label and replace it with a label that says “Cherries,” it doesn’t mean the contents of the can suddenly transforms into cherries; it remains beans, regardless of what the label says.
But Lakoff says, throughout The Little Blue Book, that when you slap a new label — or euphemism, or “conceptual metaphor” or “moral frame” or whatever you want to call it — on an idea, that this somehow transforms the idea itself and people’s opinions about it.
“I don’t like new taxes,” says Average Joe.
“These aren’t taxes — they’re a Deficit Reduction Bonanza!” Lakoff would say.
“A Deficit Reduction Bonanza? Why didn’t you say so earlier? Sounds great! Where do I sign up?”
Democrats - the party of the stupid.