unilever should not purchase alberto-...

unilever should not purchase alberto-culver

Posted in the Englewood Cliffs Forum


Bar Harbor, ME

#1 Mar 6, 2011
Remember what happend to Unilever's Sunsilk brand? They had a really great formula but they didn't think it was selling good enough. So they paid a high-priced international hair designer (Teddy Charles) that was literally a nobody in USA to reformulate the Sunsilk brand. They made radical changes to the consistency and scent as well as made smaller bottles a higher prices. They even paid for advertising for Teddy Charles on the bottles thinking that would help! How wrong they were. All it served to do was inflame the USA market that loved the original Sunsilk. We refused to pay for smaller bottles at higher prices, refused to pay Teddy Charles salary for designing a very poor product. As a result, the market for the new "Co-Creations" verison of Sunsilk dried up rather quickly. It was moved out of USA markets completely seemingly overnight. I walked into my local Walmart twice within a 3 week period. Once time it was on the shelf, the next it wasn't! Not that it hurt my feelings, because it didn't. Unilever was absolutely certain that they were NOT going to change back to the original formula and nothing and nobody could make them change their minds. Consequently they are now selling Sunsilk in areas such as Mexico, India, Pakistan and a few other places where people dont care so much about product re-development and testing standards.

By Unilever purchasing Alberto Culver, they will take great brand-names such as Tresemme, St Ives, Nexxus and Noxema and RUIN them too!! Just like with Sunsilk there is a good chance once they are ruined that they will no longer be sold in USA markets. Do you really want that to happen?

I swear if I ever see Unilever's name attached to Tresemme, Noxema, St Ives and Nexxus that I will no longer purchase those products. EVER. I totally boycott Unilever. I have ever since the Co-Creations shampoo came on the market.

Unilever only cares about making money, money and more money. That's not a company I want making products I put on my body, sorry.

Wilton, CT

#2 Mar 8, 2011
companies shouldn't care about making money (that pays salaries and health benefits along with other dumb things like executive pay).

We should all boycott companies that want to make money! That way, only companies that do NOT make money will be left!

Oh wait, I have to work for free? Because of the boycott solution?

Oh No!!

you should be mad that the brand sold itself, not that the acquiring entity had loftier goals. Take the good with the bad I guess.

Get a grip, Candy.

Bar Harbor, ME

#3 Mar 9, 2011
It's FINE to want to make money if you have a product that actually works! Sunsilk original formula worked great. When Unilever wasted tons of money reformulating it is when it stopped selling! That's why they pulled it out of the USA market completely.

Nobody likes companies that fail at product development purchasing new companies and potentially ruining THOSE brands too. I absolutely think that Unilever will take every Alberto brand and destroy it.


I don't think your reading skills are quite up to par. If they were, you would have realized that's what I was saying from the beginning. And no, you wouldn't have to work for free if the company was smart enough to be innovative and develop products according to other products in the rival market place that are getting rave reviews. It is possible to be innovative and original and still follow in line with what you know others are doing that works according to consumer reviews.

Unilever wants to be the ultimate top dog but I dont feel that they have the research and development to back it up. They aren't staying on top of consumer topics such as non-animal testing. While other companies are really trying to be more aware and find alternative methods, Unliever is not.

Bar Harbor, ME

#4 Mar 9, 2011
I very carefully read any packaging to make sure its not tested on animals. If it is, I do not purchase it.

Bar Harbor, ME

#5 Mar 27, 2011
I don't use any Unilever products. I've known for a long time that they test on animals. I refuse to support any company that does that. Sorry.

Brunswick, OH

#6 Dec 6, 2012
I've been using St. Ives and Tresemme because they don't test on animals. Now that Unilever has taken them over, animals will suffer because of it.0

Detroit, MI

#7 Mar 20, 2013
Kelly wrote:
I've been using St. Ives and Tresemme because they don't test on animals. Now that Unilever has taken them over, animals will suffer because of it.0
I purchased St. Ives' products for years because they clearly stated they did not test on animals, and most of the products did not contain any animal ingredients. The products no longer say that and their website has no mention-not even in the FAQs section. VERY disappointing!!!!

When the Simple products were sold in the UK they also did not test. The packaging here also makes no mention of it.:((

Saint Paul, MN

#8 Oct 12, 2013
I am sick about this. Alberto-Culver did not test on animals and Unilver DOES

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