The Benefits of Listing Your Home on ...

The Benefits of Listing Your Home on Multiple Web Sites

Posted in the Emporia Forum

Since: Nov 08

Suffolk, VA

#1 Nov 29, 2008
Jack Simpson, a real estate magazine columnist, once wrote,“Advertising is a powerful tool – without it, your business is dead. If you ever run out of money, cut your pay, cut your staff, quit paying your bills, but DON'T ever stop advertising. Because if you do, it's all over!”
The significance of advertising your property is apparent. But the effectiveness of your ads and proper exposure is something that we frequently don't pay much attention to.
The most revealing piece to the dilemma is the answer to this question:“How many websites do you advertise on?” If you're only listing your home on one website, the reason you're not closing might be a reflection of your marketing exposure rather than the Real Estate industry or economy.
For many years sellers listed properties on a single site. But over the past few years real estate agents listed properties to more websites.
Benefits to listing your home on more than one web site include:
Attracting different audiences – There are evident differences between the look, feel and navigation of various websites. Some buyers care for a certain website while others might find the same site complicated to navigate.
Additional exposure for your property – Every website attracts different types of website users. Advertising your property on various websites will maximize your exposure and increase the opportunity.
The main inconvenience to listing your home on several websites is managing each of the listings. When you change your photos, descriptions, etc., it can become cumbersome to edit each website.
If your home hasn't sold yet. What haven't you done?

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