Rise, a biscuit and doughnut restaurant, on the horizon in Durham
Chef Tom Ferguson of Durham Catering Co . is looking for a space in Durham for his latest business venture, Rise , a doughnut and biscuit restaurant.
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#1 May 22, 2012
A good idea but a bad name. Rise sounds too much like WTVD, "Rise and shine", and Hardee's who also used the word rise in one of their slogans. How about "Mammy's". Remember "Mammy's little baby loves shortning bread"? "Put it in the oven and put on the lid, cause your Mammy's gonna bake a little shortning bread." Durham definitely needs doughnuts and lots of them. If you serve biscuits you need to make them fresh everyday and make them like Pet Rinaldi used to make his. BIG with a lot of Shortning in them. There is an art to making a good southern biscuit so please don't hire a yankee to do it. How about 3500 Roxboro Rd for a place to open your business. You could use the old Burger King building. That would give the police a good excuse to hang out there. The truth is they have to be in that lot all the time anyway because of the idiots who come to steal and rob people. The hospital is across the street. People in the 9th street area are "granola people". I can't see them eating a lot of biscuits. Good Luck!
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