The Lure of the Fast-Food Menu

The Lure of the Fast-Food Menu

Posted in the Des Moines Forum


Ankeny, IA

#1 Jul 5, 2013
In “Why Healthy Eaters Fall for Fries”(news analysis, Sunday Review, June 30), it is suggested that people often choose the less healthy choice out of “vicarious goal fulfillment” or “hyperbolic discounting.”

But in today’s out-of-control environment, many people choose as much from a sense of self-control as from a sense of being out of control.

While fatty foods may be “comfort food,” the primary driver for these choices is the restoration of a sense of control. If a person can take control for 30 minutes of his day, it could be a small window of peace and contentment even if it negatively affects his health.

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