Should Lowe's be sponsoring MerleFest 2010?

After 7 consecutive quarters of sales and profit declines, massive payroll cuts at stores, can Lowe's afford to still sponsor events like MerleFest 2010? MerleFest was founded in 1988 in Memory of Eddy Merle Watson as a fundraiser for Wilkes Community College and to celebrate “traditional plus” music. MerleFest is produced each year by the Wilkes Community College Endowment Corporation and managed by the staff of the college’s Development Office. The event is the primary fundraiser for Wilkes Community College.

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