From your link,"The personal savings rate fell to 3.3% in September from an annual rate of 3.7% a month earlier, the government said Monday."" Personal spending rose 0.8% in September, higher than expected and stronger than the 0.5% gain a month earlier, the government said Monday.
In the only economic report expected from the government Monday, the Commerce Department also said that personal income rose 0.4% in September, right in line with expectations, and higher than the 0.1% increase in August."
So instead of saving money people are spending money. BFDI guess they FINALLY decided that Romney will be elected and good times are just aroung the corner.