Six new stores to join Cerritos mall

Six new stores to join Cerritos mall

There are 34 comments on the Long Beach Press-Telegram story from Sep 23, 2009, titled Six new stores to join Cerritos mall. In it, Long Beach Press-Telegram reports that:

Los Cerritos Center on Wednesday announced six new retailers that will join the mall's 36,500-square-foot expansion opening in May.

Join the discussion below, or Read more at Long Beach Press-Telegram.

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Malocchio

United States

#24 Sep 24, 2009
¿Dondé Hot Dog on a Stick?
bjh

Alton, IL

#25 Sep 25, 2009
Misty wrote:
Whenever I have visited Cerritos Mall over the past few months, they have been very busy. I usually go to Westminster because it is not so crowded. Rossmoor Shops is getting a new Marshall's where the old Circuit City store was located--I just hope they don't let the store get trashed like the Ross Stores.
They seem to be pretty busy. I only go there when I am having my car serviced at Sears. The Marshalls on Imperial Hwy and Santa Gertrudes is alway trashed so I quit going there.
Not In Pittsford

Rancho Cucamonga, CA

#26 Sep 25, 2009
Robert wrote:
Cerritos mall is an old relic....dying a slow and painful death. Its sad but the mall's heyday has passed long ago. Anchor stores are struggling to stay open. When there isn't much extra money to throw around, shoppers will flock to bargains at WalMart. Pretty soon, the mall will be a mixture of high rise office buildings and shops...much like the Cerritos Town Center. BANK ON IT!!
Cerritos residents have more per capita disposable income available than any of the surrounding cities, and ranks high among the most affluent cities in southern California.

So when "there isn't much extra money to throw around" I suspect the challenge would be with the economy as a whole not just Cerritos. Oh wait, that's already happening!

Yet still, the mall is always busy and they are spending 95 million to build a brand new Nordstrom and expand the mall and retailer base.

Not to mention in recent years they spent a boatload of cash to upgrade the mall interior which remains immaculate and pleasant.

Your definition of an "old relic" and "dying a slow death" does seem a bit misplaced. The Cerritos Mall remains an example of success.

Now if you wanted to apply your comments to say the Hawthorne Plaza or that monolith they tore down in Long Beach I could agree.
Robert

AOL

#27 Sep 25, 2009
Not In Pittsford wrote:
<quoted text>
Cerritos residents have more per capita disposable income available than any of the surrounding cities, and ranks high among the most affluent cities in southern California.
So when "there isn't much extra money to throw around" I suspect the challenge would be with the economy as a whole not just Cerritos. Oh wait, that's already happening!
Yet still, the mall is always busy and they are spending 95 million to build a brand new Nordstrom and expand the mall and retailer base.
Not to mention in recent years they spent a boatload of cash to upgrade the mall interior which remains immaculate and pleasant.
Your definition of an "old relic" and "dying a slow death" does seem a bit misplaced. The Cerritos Mall remains an example of success.
Now if you wanted to apply your comments to say the Hawthorne Plaza or that monolith they tore down in Long Beach I could agree.
As a LIFE LONG resident of this area for over 38 years, I think I can speak from experience when I say the mall is simply not what it used to be. As much as you'd like to tout it as an "example of success," let me kindly remind you of the shops that are no longer there. You see, it's easy to marvel at the "success" of this relic if your idea of "success" is adding stores and shops nobody cares about. Buffums...gone. Orbachs...gone...Broadway...go ne...legitimate ANCHOR stores...all the victim of either a bad business climate or poorly run companies. It doesn't matter if Cerritos (as a stand alone city) has disposable income or not. If you happen to know the area, you will know that surrounding cities do NOT share the same luxury of said disposable income as Cerritos. Don't be such a fool to think that CERRITOS RESIDENTS alone are an example of the norm. Have you ever been to Hawaiian Gardens? Norwalk? Lakewood? Paramount? La Mirada? I seriously doubt those residents have the same disposable income as those of Cerritos.
I give the management company credit for TRYING to make the mall seem like the place to be, but it simply is not. It's best days have long disappeared. Funny thing is, when you mention that Cerritos "ranks high among the most affluent cities in southern California," Isn't it AMAZING that those same residents have a WAL-MART right smack in the middle of their city at the Cerritos Towne Center? So much for your "most affluent" argument. Cerritos residents WOULDN'T be caught there, right?
Malocchio

Los Angeles, CA

#28 Sep 27, 2009
following tradition wrote:
Following in the Long Beach tradition, Cerritos Mall could have a Goodwill store, a mini-Walmart, a pupuseria, a taco place, and several pharmacies. Maybe throw in a WIC store and a rescue mission, too.
Next year, it will expand to include a wig store and a nail parlour
Jim

Moreno Valley, CA

#29 Oct 11, 2009
Stop with the condescending tone, Robert. You're obviously not from Cerritos and haven't done enough homework on the city's history and financials. The mall is crucial to the city's revenue and is what funds the other projects that goes on in the city, along with the auto square. The mall makes money, and that's a success for the residents of Cerritos.
So what's your idea of a mall that's not a relic? Any mall less than five years old? I think that any mall that's been open for as long as Cerritos mall is actually a testament to the mall's enduring appeal to the community.
How do you know what stores people care about? Can you read people's minds? Your definition of what stores people don't care about are stores that YOU don't care about, so don't push your opinions and apply it to me. If you know so much what stores people care about, why not open your own store that people "care about" and make some money, rather than complain about things that you think everyone agrees with.
The mall's still open. That's definitely success. The mall also attracts newer retailers that wouldn't open in any of the surrounding cities, that's also success. Business come and go, but the actual mall is still there. The stores closing down are stores that usually go bankrupt nationally, and does not necessarily have any negative influence on the management of the mall, since that is beyond anyone's control.
The mall makes money and actually will make more in the coming months. More people visit now than before. That's success. The mall is not a "relic", because you don't define what a relic is. I agree the mall is older than most malls, but that can be changed with renovations, which the mall is currently doing and has done.
The stores the mall opens unfortunately has to take into consideration the neighboring cities, so they aren't as high as Cerritos residents would like. While it's true that Cerritos residents have some of the highest disposible income in the state, most of them will dispose of it in higher-end malls like South Coast Plaza.
Robert's emotional response to Cerritos opening a Wal-Mart is an example of how Cerritos can be successful even when bringing in stores that cater to our poorer neighbors. A mismanaged Wal-Mart would be like the one in downtown Long Beach. A well-managed Wal-Mart that remains to be profitable and benefit the residents of Cerritos is the Wal-Mart of Cerritos. When outsiders come and shop anywhere in Cerritos, Cerritos residents benefit in the form of sales tax revenue. If people are going to be shopping at Wal-Mart, make sure it's the Cerritos Wal-Mart. That way, we can continue to use the sales tax to build even better buildings and services for CERRITOS RESIDENTS.
Cerritos homeowner

Fountain Valley, CA

#30 Oct 14, 2009
In addition to the stability of the residents and home prices, it's interesting that Cerritos has about 50% of the sales tax revenues that Long Beach has, but only 10% as many residents. And at least they're improving the mall as well as carrying on other development near the Towne Center.
Jan Bixby

Long Beach, CA

#31 Oct 14, 2009
Cerritos offers heartfelt thanks to Long Beach.
The citizens of Cerritos acknowledge the fact that their City could have never been so amazingly prosperous if Long Beach hadn't preferred welfare, gangsters, alien hoards, and the unaccomplished to attracting prosperity and engendering hopefulness in the City for the citizens. Electing Foster, Oropeze, and the Lowenthal triplets was the best thing that ever happened to Cerritos.
LP from LB

Clinton, NJ

#33 Oct 21, 2009
What is lacking in Long Beach are good leaderships in developing and executing a coherent plan to attract and retain not only visitors but shoppers to our city. After all, what other cities in Southern Cal or, America for that matter, has all of these: America's largest port, marinas(two), ocean front coastline and downtown, the Queen Mary, the Aquarium of the Pacific, the Convention Center, Rainbow Harbor, Carneval cruiseline terminal, Venice like Naples Island/Belmont Shore area, Saterlite launching platform in Sea Launch, LB Grand Prix, CSULB,major hospitals, Long Beach Airport, and soon to be Testla luxury electric car plant just to name a few. Few other cities in America have this breath of assets. It is a shame that Long Beach is known more for the negative news flash than it's collection of jewels that most city are lucky to have just a few.
Richard Samuels

Long Beach, CA

#34 Oct 21, 2009
Cerritos owes a great deal to Long Beach. If not for us can you imagine the homeless, gangbangers, illegals, and felony sex offenders that would infest Cerritos?

Our low standards and lack of concern for our City's future has been a real boon for Cerritos and the other surrounding Cities.
dane thorsen

Long Beach, CA

#35 Oct 21, 2009
You can bet that the Cerritos City government won't allow Unite HERE to block their main streets and scare the heck of their customers like they do in Mayor Foster's Long Beach.

Cerritos values private investment and prefers to create JOBS and strive for prosperity.

Allowing the cornerstones of their tax base to be run our of town just wouldn't make sense in Cerritos.
Cerritos Property Owner

Fountain Valley, CA

#36 Feb 6, 2011
Ya, you can tell Cerritos has more money than they know what to do with. Consider that they have a imperious and rapacious "Geheime Staatspolizei" (Gestapo) like operation known as "code enforcement" that seems to have little better to do than go around inspecting the front of everyone's property for asinine things like grease on driveways, trash cans slightly visible in side yards, some paint that needs attention on houses, vehicles parked on private driveways that they "think" may not be operational, a few weeds in the flower beds, boats on trailers parked in private side yard visible from the streets, etc, etc, etc.....obviously too many people on the payroll.

Consider further that they have the simple minded temerity to constantly harass the property owners and residents over this kind of thing when they have some of the same kinds of things on some of their own properties. Go to the corner of Arabella and Maria Streets and your can see several dumpsters sitting right out in the open across the street from several residences at Heritage Park. Welcome to a Commifornia mentality: "do as I say, not as I do"......
Matt

Moreno Valley, CA

#37 Jul 4, 2011
Cerritos Property Owner wrote:
Ya, you can tell Cerritos has more money than they know what to do with. Consider that they have a imperious and rapacious "Geheime Staatspolizei" (Gestapo) like operation known as "code enforcement" that seems to have little better to do than go around inspecting the front of everyone's property for asinine things like grease on driveways, trash cans slightly visible in side yards, some paint that needs attention on houses, vehicles parked on private driveways that they "think" may not be operational, a few weeds in the flower beds, boats on trailers parked in private side yard visible from the streets, etc, etc, etc.....obviously too many people on the payroll.
Consider further that they have the simple minded temerity to constantly harass the property owners and residents over this kind of thing when they have some of the same kinds of things on some of their own properties. Go to the corner of Arabella and Maria Streets and your can see several dumpsters sitting right out in the open across the street from several residences at Heritage Park. Welcome to a Commifornia mentality: "do as I say, not as I do"......
Are you saying that the people who work in code enforcement also live in Cerritos and violate the city ordinances? The city ordinances are what we have to ensure that we don't slowly deteriorate to what our neighbors (Norwalk, Long Beach, Lakewood) have become. It also ensures higher overall property values.

If it's too much of a nuisance for you, you might want to consider not owning property in Cerritos. Seriously, some people are so clueless it makes me sad I have to reply to something like this to remind them of why we have rules in the first place...they just speak out of their own emotions and don't see the rationale.
Matt

Moreno Valley, CA

#38 Jul 4, 2011
Going back to the main topic of this thread, though, it's now July 2011, and the stores that have opened up in the Los Cerritos Center are doing well. They're all still here and the mall is making more money now than when this topic thread first started. More foot traffic have arrived and other stores have opened up, despite additional closures in other parts of the mall.

In the mall's defense, and as Jim mentioned earlier, most of the stores that did close down were closed down nationally, so there was little that the Cerritos mall could do to prevent the closure.

Several higher-end stores are slowly making in-roads, which is the general consensus of what real Cerritos residents want. I know that a couple more are coming very soon to the mall (Perry Ellis, Teavana and Stacked restaurant, among others).

The Cerritos mall is doing a good job by updating itself to stay relevant. If it always relied on the "good ol' days" of the 70s and 80s, you'd have a dead mall that's sad to walk through, pretty much like the Del Amo Fashion Center in Torrance. Retail centers need to stay on top of the newest trends, after all, fashion and stores have to cater to people's changing tastes.

The Cerritos mall is also an interesting place for diversity, which should be celebrated. The mall is an example of how people from all backgrounds can come together in one place and generally get along and live their lives and hang out. If you're not of the "right race" in some places, you'll be targeted, however, Cerritos and the mall have managed to make it so diverse that there is no single majority group that totally dominates.

The mall's location off the 91 and 605 Freeways is one of its keys to success as well. I suspect that when rail lines open up as well near the mall, that economic activity will boom, and more jobs will be created along the rail's right-of-way. That's always a good thing. The mall might just have to keep expanding to accommodate the larger foot traffic as well, which also is a good thing for businesses.

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