Baskin-Robbins Launches a New Twist -...

Baskin-Robbins Launches a New Twist - Soft Serve : America's...

There are 1 comment on the PRWeb story from May 19, 2008, titled Baskin-Robbins Launches a New Twist - Soft Serve : America's.... In it, PRWeb reports that:

CANTON, Mass. May 19, 2008 -- 'Soft Serve represents 70 percent of all ice cream servings nationwide,' said Scott Colwell, Baskin-Robbins vice president of marketing.

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Irvine, CA

#1 May 20, 2008
Apparently no one told Baskin Robbins that pregnant women are told to avoid soft serve during their pregnancy! Ironically, scooped ice cream and frozen yogurt are fine, but there's a listeria risk with soft serve.
It's an interesting choice for a publicity stunt, but I'm not sure how many expectant mothers will take them up on the offer tomorrow!

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