Calistoga whines over names
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#1 Mar 7, 2009
Calistoga Cellars could simply change their name and remain in business. They haven't established enough brand loyalty or marketing good will to matter that much. Calistoga deserves the AVA designation.
Calistoga Cellars could also reverse it's practice of outsourcing it's grapes from a wide area of California and focus on AVA centric grapes.
I defintely side with Chateau Montelena's Bo Barrett.
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