August 5, 2010 - Miracle Treat Day at Dairy Queen
Posted in the Caldwell Forum
#1 Jul 28, 2010
Dairy Queen® to Make Miracles on Fifth Annual Miracle Treat Day
Texas Children’s Hospital to benefit from Blizzard® Treat sales on Thursday, August 5
On Thursday, August 5 the summer heat wave will be interrupted by cool Blizzard® activity when the community comes together for Dairy Queen’s Miracle Treat Day to make miracles and raise funds for Texas Children’s Hospital.
Smith Dairy Queens, who own and operate 39 locations, will donate $1.00 from every Blizzard Treat sold that day to Texas Children’s Hospital, one of 170 Children’s Miracle Network Hospitals. Children’s Miracle Network is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.
Smith Dairy Queens has been a supporter of Children's Miracle Network. "Every summer, the entire community looks forward to Miracle Treat Day when we turn Blizzard Treats into smiles for the kids at the hospital who really need our support," said Terry Smith.“This year is particularly noteworthy for Miracle Treat Day because we are celebrating the 25th birthday of the world-famous Blizzard Treat.”
The Dairy Queen system is one of the top 10 contributors to Children’s Miracle Network having raised more than $81 million since 1984. Last year on Miracle Treat Day, participating Dairy Queen locations throughout the U.S. and Canada raised $4.6 million for Children's Miracle Network Hospitals in local communities.
Although the new Oreo® Brownie Earthquake® Blizzard Treat is the Blizzard of the Month for August, the original Oreo will be featured as the Miracle Treat Day “Blizzard of the Day.” The Oreo Blizzard Treat still reigns as the most popular flavor since the first one was served upside down with a spoon in 1985. All currently featured flavors will be available on Miracle Treat Day.
The incredible popularity of the Blizzard Treat led the Dairy Queen system to initiate the Blizzard Fan Club which already has grown to more than 2.2 million members (log on to BlizzardFanClub.com ). For more information about Miracle Treat Day or Dairy Queen, visit MiracleTreatDay.com or DairyQueen.com .
About Children’s Miracle Network:
Children’s Miracle Network is an international non-profit organization that raises funds for more than 170 children’s hospitals. To learn more go to ChildrensMiracleNetwork.org .
International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com .
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