The Japanese electronics giant talked about its upcoming console for the first time Wednesday and showed what it can do, without actually revealing the device itself. Presenters played games that were projected on screens in a converted opera house, but the PlayStations themselves were hidden backstage.
"I don't know that the box is going to be something that's going to have a dramatic impact on people's feelings about the game. It will be a color and a size fairly comparable to previous consoles," said Jack Tretton, CEO of Sony Computer Entertainment of America, the U.S.-based arm of the PlayStation business.
"There's a big story to tell here, and it's going to take between now and the holiday season to get all the details out there," Tretton said in an interview.
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