The fact remains that a company needs a bottom line profit to keep its edge and when a fine by any gov't entity is assigned it goes against those who buy the product. That is you and me.
And what does the gov't do with their new revenue? Hard to say, but placing any money into the hands of gov't seldom proves too beneficial. A different method of penalty needs to be designed to bring companies into line with assurance that the penalty does not end up on the shoulders of the buyers (you and me). Exactly how this would be done is uncertain, but we need to find ways to improve upon a rather archaic system!