How do you like the newly launched brands Oasap, Nordstrom and E.vil?
Posted in the Berkeley Forum
Since: Nov 13
#1 Nov 14, 2013
Targeting a wider audience is a good business model, bottom line, it's about the money. In the last few years OASAP has expanded their lines to include plus sized, contemporary and maternity clothes and they aren't just doing that for fun- they are doing it because women are demanding afforable fashions and want access to trends of the moment without blowing a paycheck on it.
OASAP used to be targeted to younger women aging between 14-24, but now, I think it hits the spot for more age groups because they are offering more styles.
Nordstrom (Nordstrom) was founded in 1901 . Its first store in Seattle , when the shop called Waring & Nordstrom shoe store to founder Carl Waring and John Nordstrom is named , the business area of ​​only 20 square feet , whose main business is to sell shoes and shoe repair services provided to customers . By 1923 , in Seattle Northeast had a second store. In 1928, the two founders of the cooperative relationship is getting worse , after consultations, they will each respectively of the shares were sold to Nordstrom (Nordstrom) three sons . August 1930 , Waring & Nordstrom shoe store was officially renamed Nordstrom (Nordstrom) shoe .
Founded in Paris in 1999 E.vil is the world's best selling brand, the world's top high-end merchandise will purchase its product range, the influence of fashion e.vil brought every corner. The past several quarters to dominate in E.vil to become the Queen of customers attracted to the brand. E.vil brand's power is infinite, can represent the voice of the customer. E.vil fashion industry is a huge change movement. She is a fashion designer carefully brewing results, E.vil now represented not just a clothing brand, she was a way of self-expression. Thus, the concept of brand is repositioned. She is a strong, talented, humor, enjoyment, exaggerated, sexy and wisdom as one of the brand.
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