American Airlines unveils new logo, look

Jan 17, 2013 | Posted by: roboblogger | Full story: Crain's Chicago Busines

The airline showed off the first plane bearing a new logo and paint job - pictured above - at Dallas-Fort Worth International Airport on Thursday.

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1 - 20 of 23 Comments Last updated Jan 23, 2013
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farnorth

Lakewood, WA

#1 Jan 17, 2013
I think the new "eagle" logo is OK, but the tail design is over-the-top and distracts away from the new font and eagle logo positioned at the forward fuselage
Silver Aztec

San Francisco, CA

#2 Jan 17, 2013
Oh no. That logo has the feel of Mexicana's final logo. And that tail is about as unrefined looking as an LACSA bird or some nasty cargo operator at Miami. Meanwhile, the flat paint looks strictly military issue. Could it be any worse than this?

Since: May 08

Santee CA

#3 Jan 17, 2013
Silver Aztec wrote:
Oh no. That logo has the feel of Mexicana's final logo. And that tail is about as unrefined looking as an LACSA bird or some nasty cargo operator at Miami. Meanwhile, the flat paint looks strictly military issue. Could it be any worse than this?
Surplus... the paint was cheaper... The new logo will take some getting used to . The new tail design will take quite a bit longer. Looks like the USPS meets an Air France off shoot
Far easier

United States

#4 Jan 17, 2013
Far easier to keep US Airways logo now. What an eyesore AA's new colors are. Which ad agency created that monstrosity

Since: Apr 08

Tulsa, OK

#5 Jan 17, 2013
To my fellow brothers and sisters, the AA aircraft livery is a symbol of what we stand for. No matter what design has been chosen, we should be proud that OUR AIRLINE has and will continue to represent this wonderful country that we love and call home by displaying the Eagle and the Red, White, and Blue stripes. There will be no doubt that wherever we fly in the world, we are American Airlines!

The new livery is to tell the world that we have changed and are moving forward. Bury the hatchet. Letís all do our part and make us again the once proud airline of the USA doing what we do best.
OldCapt

Denver, CO

#6 Jan 17, 2013
Godawful Tail! Looks like the logo for an Auto Parts store. So sad to see AA look so cheap.
phatmoon

Delray Beach, FL

#7 Jan 18, 2013
Going forward, new planes new image maybe new attitude toward the public and employees. Maybe
Flyer

Israel

#8 Jan 18, 2013
On a brain dead organization vouc screw up a rebranding this bad. Should have waited till US Air was in charge so it could have be done right. Goodbye AA!
Flying Scot

Brighton, UK

#9 Jan 18, 2013
What madness is this....a bankrupt business spending money on a paint job, just before a likely merger with another brand who will paint over those tails in a heartbeat.

Since: May 08

Santee CA

#10 Jan 18, 2013
Flying Scot wrote:
What madness is this....a bankrupt business spending money on a paint job, just before a likely merger with another brand who will paint over those tails in a heartbeat.
This is the management team that led AA into BK. Is it any wonder they are there?.. Actually I think it's an American tradition to come out of BK with new paint schemes and logos, they all do it. Just wish they'd have had an employees contest or poll at least. They paid alot of money to this firm for a look that will take some getting used to. Another waste of money.. I'll bet they laid off or cut the pay of a very talented employee who could have done better at a fraction of the cost.
saywhat

Phoenix, AZ

#11 Jan 18, 2013
American had such a classic look, that didn't need to be changed ever. United's old colors (orange/blue)were hiatus and dated, before the grey/blue, same with continental, but their logos were great. Pan Am same, logo was great, same with styling for twa which had classic styling and logo, that would have never of needed to be changed either. Just don't get it. Point is total waste, nothing had to be changed.
Merger Mania

Ballwin, MO

#12 Jan 18, 2013
Sure would have been easier, way nicer, and alot cheaper to slap on TWA's last colors with American titles.

New branding is just plain sad sad sad. Surejet pardon me Sorryjet, did not get it right the first time, perhaps AA Exec branding egos need to take a page out of that book.

Probably they are all still in a luxury London townhouse airline paid for in an exclusive neighborhood somewhere.
saywhat

Phoenix, AZ

#13 Jan 21, 2013
well is it at least going to have a pearl sheen? Wonder what people on lay-off think right now?
RWG

Dillsboro, IN

#14 Jan 21, 2013
These boobs have been in Chap 11 for over a year, lose money into the billions every 3 months but yet they have money to waste painting airplanes with a new paint scheme. Whoever approved this ought to be fired on the spot.
Toad

Atlanta, GA

#15 Jan 21, 2013
Flying Scot wrote:
What madness is this....a bankrupt business spending money on a paint job, just before a likely merger with another brand who will paint over those tails in a heartbeat.
Gawd how old are you folks..........change is good, actually change is great. They essentially had to rebrand because all the new jets have a non-sheetmetal surfacethat would look awful unpainted. All US AL's have rebranded. Even SWA. I love the new AA livery. I love DAL's livery post BK. USAir has changed their livery. UAL/CAL kept the best of both carriers but I think a bit boring. The younger folks love new paint schemes and getting their lifelong biz is more important than keeping you older folks happy. LOL!!!!!!
saywhat

Phoenix, AZ

#16 Jan 21, 2013
only on 787 and airbuses, is the new livery called for. now the harding design is on fire. Really really cool.
Toad

Atlanta, GA

#17 Jan 21, 2013
saywhat wrote:
only on 787 and airbuses, is the new livery called for. now the harding design is on fire. Really really cool.
The livery isn't 'called' for. It is a rebranding. If you mean the composition, the new 737 will have a ton of it. All new AC will. No one just paints part of the fleet.
saywhat

Phoenix, AZ

#18 Jan 21, 2013
well its ugly. They could also paint it a silver sheen. 80 percent of the boards across all airlines/industry agree its ugly. Who determined this at this time? The board maybe, forcing this on Horton. He's bean counter finance guy so I can't see him in bk investing in this, but a finance guy might also may not understand how underwhelming it looks, so he may have rubber stamped it. Hopefully its not the case of too many yes men saying it looks great boss. Maybe its better in person, but too many fair people all agree,even in person say that its a NO!
saywhat

Phoenix, AZ

#19 Jan 21, 2013
Rebranding what? AA is supposed to be a business oreinted airline attracting top notch business customers. Everybody now,....its looks like a Greyhound bus, is that the new yield they're looking for.
Toad

Atlanta, GA

#20 Jan 21, 2013
saywhat wrote:
Rebranding what? AA is supposed to be a business oreinted airline attracting top notch business customers. Everybody now,....its looks like a Greyhound bus, is that the new yield they're looking for.
Silly old people. Silly. The younger folks think it's cool as all get out. Ur comments reflect days gone by and not the future of business. grocery Stores, AL's, Paint Stores..........all biz. rebrand. Silly old folks.

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