Santa Cruz Harley-Davidson rides into...

Santa Cruz Harley-Davidson rides into sunset

There are 652 comments on the Santa Cruz Sentinel story from Nov 13, 2008, titled Santa Cruz Harley-Davidson rides into sunset. In it, Santa Cruz Sentinel reports that:

When Santa Cruz Harley-Davidson owner Mike James ran a humorous magazine ad this month for an "End of the World as We Know It" sale, he had no idea how much truth it held.

Join the discussion below, or Read more at Santa Cruz Sentinel.

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Crimp

Daly City, CA

#1 Nov 13, 2008
Loud pipes don't save lives....they just scare old people and annoy everyone else. Good riddance. Now I won't see so many people waiting for the bus in their brand new Harley t-shirts.
Rob

San Jose, CA

#2 Nov 13, 2008
This is a sad day for Santa Cruz. Harley Davidson is a PREMIER white trash shopping magnet, one this area could ILL AFFORD to lose.
Mr Zizzou

United States

#3 Nov 13, 2008
Man, I have to give it up to you guys. Equal opportunity racists; from Latinos in Watsonville to Whites in SC....
This business failure is a sign of future hardship in our area and the world. Motorcycles actually seemed like a reasonable economic solution when we were paying nearly $5 a gallon for gas.
Good Luck HOGs
1997abc

Richmond, CA

#4 Nov 13, 2008
Wow! I came to this town in 1997 too and moved to Seabright just a few blocks down from the Harley Davidson shop in 1998. I'm still in this town although I'm ending my tenure in this town by 2009. The year 1997 feels like such a long time ago--and it was. Bittersweet.
sueBC

Saint Paul, MN

#5 Nov 13, 2008
Rob wrote:
This is a sad day for Santa Cruz. Harley Davidson is a PREMIER white trash shopping magnet, one this area could ILL AFFORD to lose.
Dead on. While I do have empathy for the employees and families involved, the truth of the matter is that these bikes are loud, dangerous, and enable really messed up lifestyles. Why not just sell cigarettes or guns? All kind of senseless.
Stephen Arnold

Hayward, CA

#6 Nov 13, 2008
Too bad. Was a pretty cool business.
Jimmy Neutron

United States

#7 Nov 13, 2008
Rob wrote:
This is a sad day for Santa Cruz. Harley Davidson is a PREMIER white trash shopping magnet, one this area could ILL AFFORD to lose.
Why should you be happy?
Rob

San Jose, CA

#8 Nov 13, 2008
Jimmy Neutron wrote:
<quoted text>
Why should you be happy?
Because this business will be replaced by something more socially responsible. Because fewer people will die on bikes. Because fewer bikes will cut me off on the highways and imperil my life. Because fewer kids will grow up idolizing bikes and weed.

Any of that get through, friend?
SCNative

United States

#9 Nov 13, 2008
Crimp wrote:
Loud pipes don't save lives....they just scare old people and annoy everyone else. Good riddance. Now I won't see so many people waiting for the bus in their brand new Harley t-shirts.
I hope I never become a cranky old bat like you.... Pick your rest home GRAMPS, and I hope its SMELLY.
SCNative

United States

#10 Nov 13, 2008
Rob wrote:
<quoted text>
Because this business will be replaced by something more socially responsible. Because fewer people will die on bikes. Because fewer bikes will cut me off on the highways and imperil my life. Because fewer kids will grow up idolizing bikes and weed.
Any of that get through, friend?
Every time you speak, you only reinforcing the ignorant stereotype that Boulder Creek gets.... Bikes and weed. HA HA HA HA....
Knom

Foster City, CA

#11 Nov 13, 2008
Goodbye noise!
Sean

Walnut Creek, CA

#12 Nov 13, 2008
Wow, I never thought that Santa Cruz people were this closed minded and mean.

A man loses his buiness, people are out of work, and all you can do is dance on their graves?

You should be ashamed of yourselves.
Pat Kittle

Aptos, CA

#13 Nov 13, 2008
Rob wrote:
This is a sad day for Santa Cruz. Harley Davidson is a PREMIER white trash shopping magnet, one this area could ILL AFFORD to lose.
And what, in your opinion, is a PREMIER brown trash shopping magnet?
Santa Cruzan

San Francisco, CA

#14 Nov 13, 2008
I don't like to see anyone go out of business but I don't like the noise the bikes makes. My husband loves the sound of a harley. The older the better.
He could tell you what kind it is before he sees it.
Brian

Plymouth, MA

#15 Nov 13, 2008
"socially responsible" = that which is approved by white Santa Cruz eco-NIMBY "progressives", the same idiots that ruined the area for everybody.

Celebrating the death of a local small business shows just how mean-spirited and downright evil local "progressives" truly are.
Jay

Santa Cruz, CA

#16 Nov 13, 2008
sueBC wrote:
<quoted text>
Dead on. While I do have empathy for the employees and families involved, the truth of the matter is that these bikes are loud, dangerous, and enable really messed up lifestyles. Why not just sell cigarettes or guns? All kind of senseless.
You're not very bright
Toll_Free

Tehachapi, CA

#17 Nov 13, 2008
Although I can't say anything good or bad (I've always considered the stigmata that surrounded HarleyMania in the late 80s until recently, for lack of better terms, STUPID), I am sad to see a business falter.

I can't say it's surprising, though. I mean, Harley's are expensive, they are predatory (they actually MAKE you finance "riding gear" (which when bought at the Harley store, ends up costing 150 to 1000 percent more than if purchased somewhere else, but without the 'precious' logo) and other things, knowing DAMN well it isn't necessary to be safe and pay the exhorbinant prices they charge) and they are unnecessary. Gee, during an economic downturn with credit in a literal crisis situation, whodathunk the Harley Davidson sales plan would fail: Sell expensive motorcycles with over priced riding gear, financed.

At the same time, it's sad to see a business fail. It's also sad to see the asshole boss come out a day before he closes the business and tell everyone tomorrow they are out of a job. You can't tell me you made the decision the day before, you can't tell me you didn't see the writing on the wall (because you, Paul, where having a sale a month ago JUST TO PAY THE SALARIES... You dirty bastard, you should have told employees then. You should have had a meeting MONTHS ago to see if anyone could help out, but no, you chose to 'take the high road', and instead ride it out as long as you could, praying for something to come and save you.

I'm sorry to see the business fail. Shows the signs of the times and the economy. But, Harley Davidson NEVER had a solid basis backing any of their plans, and Harley was never thought of as either a good motorcycle, nor where they thought of as something "good people" ride.

Of course, I could be wrong. It could all be Victory's and Valkeries the feds impounded with the Mongols and Hells Angels busts, huh?

Sheesh. Good bye and good riddance, but Santa Cruz, be aware, and be VERY aware, your little bubble is burts, too.

For the reader talking about tolerance? Santa Cruz is a zero tolerance county. It has no tolerance for anyone that takes the status quo, thinks for themselves, or can actually formulate real, lasting plans. Santa Cruz, owned and operated by the Marijuana Industry.

Pat: The premier brown trash shopping mart has closed, it was the drive-in. Dunno where brown trash, as you put it so lovingly, shops at now. I'm guessing somewhere in Watsonville, which is exactly why my family doesn't.

--Toll_Free
Jay

Santa Cruz, CA

#18 Nov 13, 2008
Rob wrote:
<quoted text>
Because this business will be replaced by something more socially responsible. Because fewer people will die on bikes. Because fewer bikes will cut me off on the highways and imperil my life. Because fewer kids will grow up idolizing bikes and weed.
Any of that get through, friend?
Stereotype much?
Jay

Santa Cruz, CA

#19 Nov 13, 2008
Knom wrote:
Goodbye noise!
Yes you are right, Harley's and other bikes will go away because one dealership closed. I am sure nobody will shop at the Salinas or San Jose dealer instead. Your genius amazes me.
MWDhand

United States

#20 Nov 13, 2008
Socially responsible?

I was just starting think that California might be getting a bad rap from us people in fly over country. You just proved that you actually have earned the stereotype of being a bunch of self righteous, convinced that your on the forefront of some better way of thinking, flaming idiots. What would be more socially responsible than American built motorcycles that get between 30 and 60 mpg? A tofu curd press that employs illegal aliens? maybe a taxpayer funded free abortion clinic. You're a moron.

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