Anthony

Wadsworth, IL

#42 Apr 25, 2010
Somehow I ran across this forum and read a few posts but then kind of got sucked in with the comments pro and con. I wanted to weigh in strictly from a business standpoint. Comments made regarding how hard the owners work in the business, parking issues, dry cup cakes. The reality is that many business owners bust their humps putting everything they have into the business while sacrificing their personal lives and family time. Sadly even with heart and sweat many businesses fail due to factors that they do not address. One post commented location-Location-Location. No question that the right location and convenience is critical. There is one constant that never ever proves changed and that is 'The Market Gets What The Market Wants'. If those cakes are dry then the market will not buy them and its as simple as that. The concerning thing for me was as I read through the multitude of comments to include what seemed like the owners responding. I did not hear any concern from the owners as to addressing the dry cake comments. The kiss of death in a small business run by a wife or husband and wife team is not being able to critique themselves. It is critical to listen to what people say about the product you are selling. Several comments regarding dry cake and several about great frosting; that should tell them something. Comments about price is also of concern. The old saying that if nobody ever ever complains about your price its not high enough may not apply hear. If Lovin Oven cranks em out at 1.20 and they taste great there is something to be said. The old saying you cant argue with success does apply. Obviously their business model was not being the cheapest but maybe being the best. In order to be the best you must be the best. My suggestion would be to do a test. Make 24 cup cakes the same way they make them. Contact a local middle school and offer to treat one class room of children to free cup cakes. Bring them in and observe, ask questions and they will get their answer. The kids wont candy coat the truth. That is a small price to pay to fully understand if changes need to be made in the business. Other comments about parking. I have never been there but how about a drive through cup cake place? Having your business be differentiated is the only way to be remembered.
Mary

United States

#43 Apr 25, 2010
Good points Anthony. Love the school treat idea! I had made suggestions to the prior owner about free giveaways, sample bags, to village agents, teachers, vendors, etc, to get the word out that she was open for business and please tell your friends and family.(Only to market, not to test the products, they were already awesome) Parking there is so limited I didn't think she had enough opportunity to impress new customers. It was easier to go to Lovin Oven honestly. A drive-thru won't work at that particular location, but a great idea for a future entrepeneurs. Apparently cupcakes are wanted; good ones at reasonable prices. Your memory is incredible too... the Scotch Boutique LOL
VyvB

United States

#44 Apr 26, 2010
Mary wrote:
I had made suggestions to the prior owner about free giveaways, sample bags, to village agents, teachers, vendors, etc, to get the word out that she was open for business and please tell your friends and family.
I wish they had listened to you. I didn't even know there was a bakery before Kelly's in that spot and I only live about a half-mile away! I would have loved to support a full-service bakery in Antioch if the product was as good as you say.
Mary

Round Lake, IL

#45 Apr 26, 2010
VyvB wrote:
<quoted text>
I wish they had listened to you. I didn't even know there was a bakery before Kelly's in that spot and I only live about a half-mile away! I would have loved to support a full-service bakery in Antioch if the product was as good as you say.
That is very sad to hear... you would have enjoyed it. She spent so much time and effort (and money) getting that place up and running; redoing the entire storefront to accomodate the kitchen and such; she simply did not have a chance to market it properly I'm afraid. I know she did send out coupons at one point, to every listing in the phone book! Only about 20 people took advantage of them. I had considered becoming a partner but my husband reminded me that there was NO parking!
VyvB

United States

#46 Apr 28, 2010
Someone brought in cupcakes from a similar place today. Le Sucre in Niles. Pete, you or Kelly should take the drive down there. The person who brought them in bought them last night and the cake was still moist. The frosting was better than Kelly's I have to say. If Kelly's was like the cupcakes from Le Sucre I would become a return customer.

(They also have a wiser range of products, mainly specialty cakes.)
AntiochITGuy

Ingleside, IL

#47 Jun 14, 2010
I have had 2 personal experiences with Kelly's Cupcakes of Antioch. I know of 1 additional experience from a friend. Basically, if sweet is your thing, Kelly's cupcakes are no treat. Although, after reading several of these comments, it would seem that Kelly's batches are not consistent in flavor and quality. It is disappointing because I love cup cakes. I write my own blog, http://roundtowneats.antiochitguy.com , if you'd like more details on my experience. I spent $9 on 2 cupcakes and 1 danish.$9! They were a disappointment.

I frequent Antioch's businesses as I like to support my local community. Antioch has a great small town atmosphere.
Antioch Citizen

Round Lake, IL

#48 Jun 17, 2010
AntiochITGuy wrote:
I have had 2 personal experiences with Kelly's Cupcakes of Antioch. I know of 1 additional experience from a friend. Basically, if sweet is your thing, Kelly's cupcakes are no treat. Although, after reading several of these comments, it would seem that Kelly's batches are not consistent in flavor and quality. It is disappointing because I love cup cakes. I write my own blog, http://roundtowneats.antiochitguy.com , if you'd like more details on my experience. I spent $9 on 2 cupcakes and 1 danish.$9! They were a disappointment.
I frequent Antioch's businesses as I like to support my local community. Antioch has a great small town atmosphere.
If you love cupcakes, you should try Lovin' Oven. They used to be $1.00 back in 2007, and $1.16 back in 2009, now they are $1.49 for one cupcake, but they are still worth it! Purchased 3 dozen for my 8th grader's graduation. To die for! Not one left!!!

They are never disappointing. Have creme filling and a great amount of buttercream frosting. Wish they'd open one up in Antioch.
Colette

Gurnee, IL

#49 Jul 1, 2010
Kelly's cupcakes are amazing! I'm so pleased to have a cute local shop right in town, without having to "flock" somewhere else and the prices are not bad at all. I've purchased several dozen cupcakes for family functions already, and everyone raved over each flavor. They weren't dry, as some have reported, but very delicious with great buttercream toppings. The carrot cake and red velvet are to die for! I FULLY support small businesses in my town and hope others will as well. And you're right - if you're buying mass quantities and don't value quality - go to Jewel or Wal-Mart! Just remember, you get what you pay for!!
AntiochITGuy

Ingleside, IL

#50 Jul 6, 2010
Antioch Citizen wrote:
<quoted text>
If you love cupcakes, you should try Lovin' Oven. They used to be $1.00 back in 2007, and $1.16 back in 2009, now they are $1.49 for one cupcake, but they are still worth it! Purchased 3 dozen for my 8th grader's graduation. To die for! Not one left!!!
They are never disappointing. Have creme filling and a great amount of buttercream frosting. Wish they'd open one up in Antioch.
Thanks! Yes, I've been to Lovin' Oven and I also wish they'd open one up in Antioch!:) I haven't had their cupcakes though, but I've had their pastries and they definitely wouldn't make good hammers, like Kelly's. ;) Sorry Kelly, but if you can't get a pastry right - maybe you should open a hardware store. Just joking, keep working on 'em, I'm sure you'll work out the mix soon enough!
AntiochITGuy

Ingleside, IL

#51 Jul 6, 2010
Colette wrote:
Kelly's cupcakes are amazing! I'm so pleased to have a cute local shop right in town, without having to "flock" somewhere else and the prices are not bad at all. I've purchased several dozen cupcakes for family functions already, and everyone raved over each flavor. They weren't dry, as some have reported, but very delicious with great buttercream toppings. The carrot cake and red velvet are to die for! I FULLY support small businesses in my town and hope others will as well. And you're right - if you're buying mass quantities and don't value quality - go to Jewel or Wal-Mart! Just remember, you get what you pay for!!
Jewel's cupcakes are pretty yummy and so are they're cakes. I don't like Walmart's. I don't like most of the home baked goods that Walmart puts out. Either store equals a lot of jobs for the Antioch community, so that's a big plus.

I recently found out that 621 people like Kelly's cupcakes on Facebook. That number really blows me away. I would be willing to take a 4th chance on these cupcakes if one of the pro-loving Kelly cupcake people would buy me one. I mean, maybe they know which day is the good batch or the right time of the day or which cupcake. Seriously, if it's good, I'll say it is. I'd rather spend $1.49 on one cupcake than $3-$4.

I wish Kelly would improve the front of the shop. It doesn't look like a bakery at all, at least not in the classic sense. Maybe upgrading the brown siding to strawberry bakery pink or something? Honestly, I'd love to see the place blossom. I am always trying to keep my spending habits within Antioch's limits.
MAD

Lake Villa, IL

#52 Jul 7, 2010
I'm so confused. Why do people put stuff on this site about personal eating and product experience. We need small business to survive in Antioch. If you don't like what you bought return it and talk to the owner. A good owner will listen and improve the product or service. It's not right to put a bad experience on this site. Negative reviews on any website will destroy a business. If you don't like a business don't go back

Since: Jul 10

Location hidden

#53 Jul 9, 2010
MAD wrote:
I'm so confused. Why do people put stuff on this site about personal eating and product experience. We need small business to survive in Antioch. If you don't like what you bought return it and talk to the owner. A good owner will listen and improve the product or service. It's not right to put a bad experience on this site. Negative reviews on any website will destroy a business. If you don't like a business don't go back
I did return the bad product to the business, Kelly's Cupcakes and explained to the store clerk as to the reasons why. It's absolutely right to talk about our bad experiences with others. What is wrong with voicing one's opinion? I didn't just have one bad experience either. I have had at least three. We're human, we will discuss anything. If we weren't able to voice our opinions here, we would go elsewhere. It's how the world works. Businesses whether large or small send people out into the world to boost a product that may not be necessarily good for the community. Microsoft for example, seeing the negative feedback in regards to Vista, changed a couple of things and put out Windows 7 which is basically Vista, just improved. Meanwhile, Vista Service Pack 2 runs just fine, but nobody trusts that version anymore. I think there has been some very good feedback both negative and positive for Kelly's Cupcakes to see and make improvements to their products.
Garry Meier

Zion, IL

#54 Jul 11, 2010
Pete wrote:
It is very easy for people to post things on the internet and take shots at someone while using a "screen name". I guess some poeple learned more in kindergarten then others, like if you can't say something nice don't say anything at all. Kelly's is actually on the low end of Cupcake shop pricing. No, it is not along the same price point as Jewel, but they also also bake everything fresh everyday from scratch, not out of a bucket by a machine in a factory. By the tone of some of the posts, it doesn't sound as if many of you have actually tried the place, maybe you should before saying something online. Also, they DO sell bread every weekend including rye bread, from Wild Flour Bakery, and are working very hard to introduce new things to the menu. The previous owner did not bake much in the shop, she bought things from the places you guys are suggesting people go, and tried selling them as hers. VyvB, try the place out instead of just taking someone elses opinion as the truth, it is very good.
I know the owner, she takes her work very seriously, and takes great pride in what she does. She is open to suggestions, and is constantly trying to improve what she is selling. I for one think these cupcakes are the best I have ever had. The buttercream is outstanding, the cakes are moist and delicious, and for a one woman kitchen I think she does a darn good job.
You're missing the point. I had several yesterday morning. They are overpriced and they aren't very good. Jewel has better tasting cupcakes that are made from commercial mixes. Sorry. Idiots
Antioch Mom

Spring Grove, IL

#55 Jul 12, 2010
This reminds me to stop an try these cupcakes. I gotta know the truth for myself! You can't get better advertising than this. I wish more people would try to respond as if they are not anonymous though. It is tough to run a business. I hope they (Kelly's) are recieving a lot of encouragement. I wish them all the luck. Where are they, by the way? Because I'm serious, I never would have known about them without this thread and now I want to go there.
Chumly

Zion, IL

#56 Jul 12, 2010
My wife and I ate at Snack in the Crack last night.
The waitresses there are topless but really ugly. One of them brought us some cupcakes from Kelly's Cupcakes. My 90 pound wife immediately snarfed them down followed by a quart of soy milk. She then began acting irrationally and cartwheeled into the street stopping traffic. Then, suddenly, without any indication, she spontaniously combusted. In a flash she went up in smoke...Poof! All that was left was a pile of ashes that blew away in the wind. I was shocked, so badly that I lost my ability to speak. I am now a mute, unable to communicate without my trusty word processor. Moral of this story, Kelly's cupcakes will blow you away.
Chumly

Zion, IL

#57 Jul 12, 2010
actually, They are pretty good, but not sweet enough for our tastes.
Cup O cake

Arlington Heights, IL

#58 Jul 12, 2010
What?
Antioch Citizen

Round Lake, IL

#60 Jul 12, 2010
Chumly wrote:
My wife and I ate at Snack in the Crack last night.
The waitresses there are topless but really ugly. One of them brought us some cupcakes from Kelly's Cupcakes. My 90 pound wife immediately snarfed them down followed by a quart of soy milk. She then began acting irrationally and cartwheeled into the street stopping traffic. Then, suddenly, without any indication, she spontaniously combusted. In a flash she went up in smoke...Poof! All that was left was a pile of ashes that blew away in the wind. I was shocked, so badly that I lost my ability to speak. I am now a mute, unable to communicate without my trusty word processor. Moral of this story, Kelly's cupcakes will blow you away.
LOL!!!
So Far

United States

#61 Jul 13, 2010
Chumly wrote:
{snip}Kelly's cupcakes ... blow {snip}.
Agreed, unfortunately.
Vic Tums

Chicago, IL

#63 Jul 18, 2010
Again, who cares?

This site has become the stomping ground of morons with gripes, grudges, problems and vendettas against just about anyone that has ever crossed them. Yes, I said morons. There is no better word to describe the actions of some of these cowards and their actions.

Writing comments about a public figure, in the public eye for example a politician, stating that you believe they are not doing the job they were elected to do is one thing. Writing about news stories that effect the community as a whole is fair game. But, and I stress but, when you take it to a personal level and direct these inane comments toward those you have a personal problem with is a completely different matter.

This stupid discussion about the quality of cup cakes is asinine. The discussion about someones yard and what it contains is asinine and best kept between you and your victim. The posts about landscape trees and whether or not they were watered is even more asinine that the others as there is no point, no purpose and no reason whatsoever we needed to be involved but yet, we were dragged into your private garbage pile, I mean life.

Get a life! Do something with yourself and try being a productive member of the community.

I guarantee that if any of you were face to face with the victim of many of these written assaults, you would never say what you're so cleverly and privately typing. How wonderful for you...

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