Abercrombie Sues Beyonce Over Fragrance Name

Teen clothing retailer Abercrombie & Fitch Co. is suing singer Beyonce Knowles over her plans for a fragrance named after Sasha Fierce, her alter ego.

[BeyonceBeyonceBe yonce]

Desperate attempt by Abercrombie...they must be hurting for business (and PR) more than ever. It is just a lame attempt to get media attention.

[mbb]

thats SASHA FIERCE though....let the lady make some money....Abercrombie is over priced anyways.....

[Rob]

good god, i wish A&F would go out of business. they annoy me like no other company! if thats her alter ego, then its like her name. you cant tell someone they cant use their own name! how long has she used that alter ego? if before 2002, then i say, shut up and go away A&F!!

[Rob]

plus, if they have made 190 million, THEY ARE RIPPING YOU OFF!! stop buying their stuff people!

[John]

all the shit going on in the world and this is news ?!?!

[evylone]

Number 1 - how can anyone trademark just the word "Fierce"? Does that mean they can go after ANYONE who uses it in conjunction with another word? Isn't that also a type of Gatoraide? They're next......

[BeyonceBeyonceBe yonce]

i hope kanye doesn't hear about this..."I'm gonna let you finish and all, but Beyonce had the best use the word Fierce ever!"

[shannon murray]

how is it that sasha fierce can be confused with just the name fierce?
you can easily identify the two names!

[Son]

yeah! son.
that's awesome!?

[Son]

as in the whole Beyonce kicking A&F to the curb.

[UNREAL]

LOL ... I've never heard of the product or the girl. How important can it be? I have heard of Abercrombie. Lawsuits are a dime a dozen these days. Amazing!

[Rob]

evylone wrote:

Number 1 - how can anyone trademark just the word "Fierce"? Does that mean they can go after ANYONE who uses it in conjunction with another word? Isn't that also a type of Gatoraide? They're next......

i think tyra banks will be in major trouble!!

[Rob]

UNREAL wrote:

LOL ... I've never heard of the product or the girl. How important can it be? I have heard of Abercrombie. Lawsuits are a dime a dozen these days. Amazing!

happy birthday. you were obviously born yesterday (or possibly today) if you havent heard of beyonce knowles. have you heard of michael jackson or jesus christ???

[Christina]

Nobody can replace A&F's Fierce. That stuff is irreplaceable.(hey, kinda like Beyonces song, ha.) Go A&F!!! I live 2 minutes from the A&F warehouse in New Albany and I loved when my boyfriend worked there and came home smelling like this! YUM!!

[Onetwo]

Rob wrote:

<quoted text>
happy birthday. you were obviously born yesterday (or possibly today) if you havent heard of beyonce knowles. have you heard of michael jackson or jesus christ???

Kanye, get off the computer

[CHUCKO]

Ive heard enough. Bayonce ought to have the odor named EAU DE CATBOX!

[Net Guru]

Really? A&F doesn't have anything better to do like attend to the tools walking around in their stores.

[LOL]

A&F is crazy. If anything they'd be benefiting from Beyonce's reputation, not the other way around.

Desperate, pathetic, sad.. those are the words that come to mind when I think of A&F. They should trademark those words soon too.

[2 cents]

I had no clue what that there was anything with the name Fierce attached to it. So Ambercrombie has not done that great of a job getting the name out there. They are retarded!!!

[alum creek neighbor]

Imma let you all finish but Beyonce's video was the best of all time!