As teens turn from malls to phones, brick-and-mortar brands are suffering
Where young consumers with spare cash once thronged the likes of Abercrombie & Fitch and American Eagle Outfitters for clothing that telegraphed their identities, the new generation is poorer, shuns logos and socializes more on the Internet than at the mall.
Join the discussion below, or Read more at San Jose Mercury News.
#1 Nov 12, 2013
These slacker teens need to get a job like my generation did, and earn their money to buy clothes, put money aside for college or learning a trade otherwise they will be on the street.
#2 Nov 14, 2013
Word. Teenagers realized that aero shouldnt be worn. Its part of growing up.
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