Maybe I'm not understanding you, but it sounds like you're saying it was a bad business model in the sense that they were not making money cause they were not charging enough and that $30 is a bargain. I think that's crazy. I think that's a lot to charge. The way I see it, not many people are going to go spend $30 to play video games if they have to play per game. To me, you get more people in and paying $30 with the promise of unlimited play. Certainly more people that would pay $30 a la carte.<quoted text>
IIRC, we paid about 30 bucks to get in and then played unlimited video games for 8 hours, breaking for lunch to eat at Ed's. Not really a good business model on their end, affordable fun for poor college students.
I have no idea where in Chicago your Disney Quest was, but ours is at Downtown Disney, which is in the middle of Disney's own entertainment/nightlife property(Cirque du Soleil, House of Blues, Planet Hollywood, lots of restaurants and shops, huge movie theater, bowling alley, hot air balloon, boat rides(and that's just some of the stuff on 1/3 of the property. Lots of tourists. Free shuttle buses and boats to and from the Disney hotels. I'd bet more people would think less about dropping $30pp for this kind of thing while on vacation than they would for a local attraction. I only went cause I had free passes.