May 6, 2013<quoted text>
Hanging out with the dumb crowd again Carol? I mean this genius Buroc never heard of Cumulus, the second largest owner of radio stations in the country. Rush and Hannity are playing the old "You can't fire me, I quit" game. Station owners are driven by the bottom line, profits, and those profits are driven by advertisers. When a large number of major advertisers say they don't want their companies or products hawked on a particular program then that puts a dent in their profits. In the case of Cumulus, 90% of their major advertisers have a no Rush clause which also includes Hannity.
Who wants their business advertised by someone who made fun of a person with a disability( Michael J. Fox), compared a thirteen year old girl to a dog (Chelsea Clinton) and called a college student a "slut" because she wanted contraception be included in the health insurance coverage she was already paying for.
"The Rush Limbaugh Program is considering ending its affiliation agreement with Cumulus Media at the end of this year..."
"... a move that would bring about one of the biggest shakeups in talk radio history, a source close to the show tells POLITICO."
Should the move take place, 40 Cumulus-owned radio stations would lose the rights to the most popular talk radio program in the country. In addition, the show might be picked up by competing regional radio stations in Washington, New York, Chicago, Dallas and other major markets.
According to the source, Limbaugh is considering the move because Cumulus CEO Lew Dickey has blamed the company's advertising losses on Limbaugh's controversial remarks about Sandra Fluke, the Georgetown law student. In Feb. 2012, Limbaugh referred to Fluke as "a slut" because she had called on congress to mandate insurance coverage of birth control. The subsequent controversy over those remarks resulted in a significant advertising boycott.
This seems pretty obviously to be a move in a big negotiation. Isn't Cumulus in bigger trouble without Rush than Rush is without Cumulus? I'm guessing Rush is having great fun with this, tormenting Dickey, who disrespected him. What source do you think talked to Politico? Cumulus, we're told, reports its earnings on Tuesday, and Rush doesn't like hearing its financial problems blamed on him. How would you people do without me?