like he said-<quoted text>
You get accepted based on your academics.
Scholarships are based on both need and academics. My daughter received scholarships awarded prior to any applications for financial aid. These were based on her HS record.
Even National Merit Scholars receive little or nothing unless they have financial need.
Middle class families need not apply.
Need a clearer descriptive?
It's pretty much "Flockyou, honest working class tax payer" bleed coins and then whither in the lousy job markets.