Dolluh licking, anal retentive Resmuglicans sayz Wahwahwahwhaaaaa tuh?Tea Party 2.0: Focus On The Four R’s & Fight Back
Rebrand the Tea Party: Keep the mission, dump the name.
The Tea Party brand has been effectively destroyed. After three years of demonizing the Tea Party as ‘racist,’‘extremist,’ and ‘radical,’ the brand has become a cancer.
It is now a drag on the candidates it supports, with the Left (and GOP establishment types like Karl Rove) gleefully labeling conservative candidates as “outside the mainstream.”
In the meantime, while the Tea Party had once enjoyed 24% popularity, according to a recent Rasmussen poll, only 8% of Americans now identify themselves as members of the Tea Party.
While that is the lowest it has been in the three years, there is some positive news in that poll: Thirty percent of the poll’s participants do hold favorable views of the Tea Party. That is something to build on.
However, insofar as it has been branded and is now associated with negativism, the brand itself must change in order to build and grow again.