Ads that depict bullying

Ads that depict bullying

Posted in the Chicago Forum

Molly

Peru, IL

#1 Aug 10, 2013
Are we ready for kids to get back to school? Well has anyone seen the new "Back to School" ad for JC Penny? If you haven't seen it yet, here is what it says "What you wear this year will make you or break you!" Also, they have a child sitting at a table alone!!
I am very angry that in today's society they would even think of putting an ad that basically depicts bullying, let alone exploiting a child in the ad. I am a mother who's daughter has been bullied for more than 8yrs. And I have done millions of hours of research and anyone that knows anything should know that fashion is a bullies best "ammo!" With thousands of kids killing themselves due to bullying, I just don't understand why an ad like this is being used. I am a member of a group through "Stand For The Silent" that was started by Mr. and Mrs. Kirk Smalley. They were one of the families feature in the movie "Bully" and just had their sons anniversary in May. Their son Tyler had committed suicide due to being bullied about his appearance.

I am not saying JC Penney was being malicious in any way, but I would have thought a Marketing Department who is gearing the ad toward kids would have kept ALL social issues in mind!!!
If anyone is reading this comment PLEASE HELP US GET THE JC PENNEY AND ANY OTHER NEGATIVE ADS REMOVED FROM TV, RADIO, AND NEWSPAPERS!!!!!

OUR CHILDREN ARE WORTH MORE THAN ANY AD!!! PLEASE HELP WITH OUR QUEST!!!!!

“reign in blood”

Since: May 09

Braidwood, IL

#2 Aug 11, 2013
Get over it, Molly! People are way too sensitive these days. Bullying is good for kids; helps build character. Instead we're turning out a generation of wimpy, Sally men.

“I Am Mine”

Since: Dec 08

Location hidden

#3 Aug 14, 2013
If your child is going to be scarred by the less then one second flash of this kid sitting by himself in the lunch room, this commercial is the least of his worries.

America continues down the road to pussification.

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