Ford unveils new Taurus at South Side...

Ford unveils new Taurus at South Side plant

There are 127 comments on the Chicago Tribune story from Aug 4, 2009, titled Ford unveils new Taurus at South Side plant. In it, Chicago Tribune reports that:

More than "cash for clunkers," more than its surprisingly strong July sales results, more than its status as the only U.S. car company not to accept the government's largesse, Ford Motor Co.

Join the discussion below, or Read more at Chicago Tribune.

First Prev
of 7
Next Last
Car Guy

Chicago, IL

#1 Aug 4, 2009
$25k-$37k for a FORD, with a name (Taurus) that resonates with nobody under the age of 50.

Bravo Ford; you've proven yourselves to be just as out of touch as GM and Chrysler.
Peter Francis Geraci

Chicago, IL

#3 Aug 4, 2009
Why wrote:
Good decision not to include a photo with the story. I'd hate to actually see what the car looks like.
How did your company go bankrupt?
They didn't go bankrupt, but I'm holding out hope.
RMNixon

Lockport, IL

#5 Aug 4, 2009
I agree with the first two comments. Also, what killed the old Taurus was destroying a winning formula by making the chief engineer a very short woman who drastically changed the car's target demographic. Initially, the interior was not so much designed as decorated. And the body style never did work. The basic car was really not that bad, but it lost its mass appeal. If they wanted to really sell cars, all they would need to do it go back to the original Taurus and update it: a reasonably priced mid-size with good handling, a solid build, and a clean appearance - with a reasonably strong performance version available. What hurt it first was the out of date mechanicals. Push rods, phooey!
Carguy

Buffalo Grove, IL

#11 Aug 4, 2009
RMNixon wrote:
I agree with the first two comments. Also, what killed the old Taurus was destroying a winning formula by making the chief engineer a very short woman who drastically changed the car's target demographic. Initially, the interior was not so much designed as decorated. And the body style never did work. The basic car was really not that bad, but it lost its mass appeal. If they wanted to really sell cars, all they would need to do it go back to the original Taurus and update it: a reasonably priced mid-size with good handling, a solid build, and a clean appearance - with a reasonably strong performance version available. What hurt it first was the out of date mechanicals. Push rods, phooey!
This is pretty much what the new Taurus is. Sorry, but you're not going to be getting a car like you want for $20k anymore.

The "reasonably strong performance version" is going to be powered by a twin-turbo, direct-injection 3.5L V6 that uses cutting-edge technology, and, at less than $40k, will find a customer base. The Dodge Charger SRT-8 starts at just shy of $40k, and the Chrysler 300 is even more expensive. The Chevy Impala SS, which is significantly cheaper than both, doesn't even touch the new Taurus in terms of being competition.

In spite of the criticisms over the price, I think Ford is doing the right thing here. They are putting out an appropriately priced quality car. People complained that American cars were cheap garbage, and in many respects they were 15 years ago compared to foreign competition, but you paid for that difference. Now, they're putting out quality cars, and people are complaining that they have to pay for the increased quality.

If you want a cheap car with similar interior dimensions to the original Taurus, there is a car called the Focus that is much less expensive than the Taurus. There's another car, the Fusion, which is actually larger inside than the original Taurus, that is also cheaper than the new Taurus.

Believe it or not, almost all small cars today are the same size, or larger, than they were 15-20 years ago. A brand new Honda Civic, for example, has more interior room than a 1992 Honda ACCORD! Same thing with the new Corolla compared to the old Camry. And the Focus compared to the old Taurus... It makes you wonder...with today's technology in cars that small, what kind of gas mileage we could achieve.
Photo

Buffalo Grove, IL

#12 Aug 4, 2009

“Go Cubs Go!”

Since: Sep 07

Homewood

#13 Aug 4, 2009
Interesting, from the rear it appears to be a Mercedes C Class, and the front looks like a VW Jetta. Not a bad looking car.
Unruly Participant

Buffalo Grove, IL

#15 Aug 4, 2009
Northside Neuman wrote:
Interesting, from the rear it appears to be a Mercedes C Class, and the front looks like a VW Jetta. Not a bad looking car.
A Jetta, eh?

I always thought it had a bit of a look like the Acura TL before they made the TL into a rolling Picasso.
Corky

Chicago, IL

#16 Aug 4, 2009
S.H.O, as in show me where the Toyota dealer is.
Car Guy

Chicago, IL

#17 Aug 4, 2009
Just checked out Ford's page: A reasonably equipped Taurus will run you over $43k. Who is the genius at Ford in charge of pricing? Let's see, I can spend my $40k on a Lexus, BMW, or MB...or I can buy a TAURUS!!?!?

This car, like the Five Hundred, will fail.

The Ford plant using my nickname and leaving Ford Talking Points shows just how archaic this company truly is. Spamming an old media source's message board with chants of OMG THIS FORD IS JUST LIKE AN AUDI! will get you nowhere.

Your target demo is living in retirement homes in Florida. I've seen the car. It's the car Ford should have launched 10 years ago. It's too expensive, too boring, and the chosen model name is retail suicide. It's not 1987. Taurus isn't king anymore.
Mike Phillips

Chicago, IL

#18 Aug 4, 2009
Carguy wrote:
I'm 30, and I remember the original SHOs as being pretty cool cars, if not groundbreaking.
Your memory must be failing you, because sticking a Yamaha engine in a bloated grocery getter isn't cool, nor ground breaking. You can refrain from responding, because your qualifier for "groundbreaking" has destroyed your credibility and relevenacy.

I agree w/ other commenter. You're just a Ford PR guy, here to shill his failing product.
Gweaselstomper

United States

#19 Aug 4, 2009
Ford? Quality? can't possibly use those two words in the same sentence. So the high price is for an old name car that is still percieved as junk. no thanks.
Patriot Buyer

Buffalo Grove, IL

#20 Aug 4, 2009
Corky wrote:
S.H.O, as in show me where the Toyota dealer is.
If you're shopping for a Toyota, you weren't in the SHO's demographic anyway.

Do you want me to show you where the bingo hall is after that?

Toyotas are no longer the cars that old people think they are. That was 15 years ago. Now, they're the new GM, sacrificing quality and fit and finish (not to mention any kind of attractive styling, not that Toyota was ever known for making good looking cars anyway) so they can be the "biggest."
SVL

Palatine, IL

#21 Aug 4, 2009
I'm a gear head that loves cars. In my opinion the new Taurus is a great looking vehicle with technology that makes its appeal more than just skin deep. I am currently in the market for a full size family sized sedan with above average performance and all season capabilities. The Taurus SHO and it's all wheel drive platform fit my needs perfectly...on paper. At 40k the SHO will have to be very nice to get my $$ but my hopes are high. Now I just have to find a dealer that has one!
sweet lou

United States

#22 Aug 4, 2009
Carguy wrote:
The new Taurus is a great looking car, and the automotive press has given it high marks across the board.
I thought the article was somewhat a contradiction, however. They (correctly) cite as one of the problems with the last generation Taurus (not the rebadegd Five Hundred) that it was essentially cheapened and sold to the fleet market. But they say in discussing the price that $25k is a bit much for the current model, in spite of it's unquestionably upscale quality and appearance compared to the last Taurus. One of the problems the marquee domestic brands have had (Chevy, Ford, Chrysler) is that they have been regarded as cheaper versions of their sister companies (Chevy = cheap Buick, Ford = cheap Mercury, etc.) and not up to snuff with the foreign competition.
Well, the new Taurus is most likely at or above the foreign competition, and as such, has a price more in line with the upscale cars than the cheapened pedestrian Tauruses of before.
As for the failure of the Freestyle and Five Hundred, the Freestyle was among a handful of Ford "crossover" vehicles...you had the Edge, the Freestyle, the Taurus-X, and now the new Flex...Ford just oversaturated their crossover line. The Five Hundred was probably the most boring American car since the Chevy Lumina or the old Taurus. The appointments were there, but the package hid any sense of luxury the Five Hundred may have possessed.
Sorry other "Car guy" but it's clear that YOU are out of touch with your comments. You obviously haven't seen the car, so how you can rationalize an opinion on the price is a mystery to me. The $37k SHO version is going to have the new Ford Eco-Boost V6, putting out around 350 horsepower, while achieving gas mileage in the 20-mpg range, using technology similar to that used by Audi, BMW and other European auto manufacturers. Basically, for the price, there will be NO competition for the SHO in this country. The closest you may come is the BMW 1-series, which is a much smaller car. The SHO name resonates very will with people under 50. I'm 30, and I remember the original SHOs as being pretty cool cars, if not groundbreaking. Your apparent lack of knowledge regarding the new Taurus proves quite well that you are the one that is out of touch.
u need to check out the new buick lacrosse that car makes the new taurus 10 years old
Carguy

Buffalo Grove, IL

#24 Aug 4, 2009
Car Guy wrote:
Just checked out Ford's page: A reasonably equipped Taurus will run you over $43k. Who is the genius at Ford in charge of pricing? Let's see, I can spend my $40k on a Lexus, BMW, or MB...or I can buy a TAURUS!!?!?
This car, like the Five Hundred, will fail.
The Ford plant using my nickname and leaving Ford Talking Points shows just how archaic this company truly is. Spamming an old media source's message board with chants of OMG THIS FORD IS JUST LIKE AN AUDI! will get you nowhere.
Your target demo is living in retirement homes in Florida. I've seen the car. It's the car Ford should have launched 10 years ago. It's too expensive, too boring, and the chosen model name is retail suicide. It's not 1987. Taurus isn't king anymore.
A BMW 1-Series maybe. I guess you only want half the car that a Taurus is.

A Lexus for $40k? You mean that chintzy IS? LO L!

A MB for $40k? Again, what, a C-Class that uses an obsolete chassis that is still shared with Chrysler?

Also, I wouldn't say young folks are beating down the doors to buy Lexuses either. You can't be serious.

You, sir, are the person who buys a car for the logo, obviously, rather than what the car is. Basically, you're comparing the Taurus SHO (a performance car) with a bunch of entry-level luxury models that don't come anywhere near the performance of the Taurus SHO. You're comparing apples to oranges. You're obviously too blinded by the bling to look under the hood or behind the doors.

You sound like one of those wannabes driving those BMW hatchbacks in the 90s, trying to fool everyone into thinking you're the Big Man with the Bimmer. You are whining about paying $40k for a Ford, not for a car, which proves that you don't really know much about the cars, you're just impressed by a prestigious logo.

Again, thanks for showing how out of touch you are.

By the way, I've been posting to these boards using this nickname for some time, and I'm not going to change it because some clueless wannabe hack comes here trumpeting his low-rent entry-level models of luxury marques.
Carguy

Buffalo Grove, IL

#26 Aug 4, 2009
sweet lou wrote:
<quoted text>u need to check out the new buick lacrosse that car makes the new taurus 10 years old
The LaCrosse is a nice car. You won't get any argument from me on that. I won't say it makes the Taurus look 10 years old, but if people can get over their biases and incorrect stereotypes and assumptions, it will be a formidable competitor for the Taurus.

GM is already where Ford is now entering into with direct-injection technology. It's too bad that all the news has focused on the negatives at GM rather than the fact that they are making the best-quality cars in their history, and cars that are good competition for foreign auto manufacturers.
steve

Chicago, IL

#28 Aug 4, 2009
I'll take a Honda Accord anyday. They, Unlike Ford, keep improving their cars and make them better as time goes on...
Alex

Warrenville, IL

#29 Aug 4, 2009
Gweaselstomper wrote:
Ford? Quality? can't possibly use those two words in the same sentence. So the high price is for an old name car that is still percieved as junk. no thanks.
Ford has actually increased its quality ratings in the past few years, where others have failed. And NO i'm not a Ford PR guy nor do I even own one...yet.
DvHawk

Elmhurst, IL

#30 Aug 4, 2009
You gotta be kidding, 25k for a Ford Taurus!!! Is the steering wheel made out of gold or something? Perhaps this a tell-tale sign of the coming Goverment induced Inflationary period. Go ahead and print some more money....
Alex

Warrenville, IL

#31 Aug 4, 2009
steve wrote:
I'll take a Honda Accord anyday. They, Unlike Ford, keep improving their cars and make them better as time goes on...
Yet Ford was the one who DIDN'T go under. If they don't improve their cars how did they not end up like GM. I used to like Chevy, but their cars are crap. Ford on the other hand, I think, has really stepped up to the plate and improved their vehicles.

Tell me when this thread is updated:

Subscribe Now Add to my Tracker
First Prev
of 7
Next Last

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Chicago Discussions

Title Updated Last By Comments
News Barack Obama, our next President (Nov '08) 2 min Obama Muslim 1,478,873
News BARACK OBAMA BIRTH CERTIFICATE: Suit contesting... (Jan '09) 2 min Cal Worthington 233,846
last post wins! (Dec '10) 7 min They cannot kill ... 2,884
Free at last 46 min former democrat 1
News Once slow-moving threat, global warming speeds ... (Dec '08) 2 hr Patriot AKA Bozo 62,874
News Israeli troops begin Gaza pullout as Hamas decl... (Jan '09) 2 hr Ize Found 71,306
Review: B52 Van Lines (Apr '15) 3 hr yenrand 32

Chicago Jobs

More from around the web

Personal Finance

Chicago Mortgages