New ad zapper has TV networks worried about sales
The maker of a new DVR that lets consumers zap away commercials at the touch of a button is suggesting that broadcast TV networks are being short-sighted in opposing the technology.
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#1 May 23, 2012
Most of us that work here at DISH are also customers, and the general feeling in my office is that the choice is what makes this great. Almost all of the shows I watch are already recorded with PrimeTime Anytime, so I can already use Auto Hop on them all. It wasn't until Auto Hop came around that I realized how long all the commercials were, as it only took me about 41 minutes to watch an entire episode of NCIS. So I saved about 19 minutes of time to catch up on another episode before work.
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