JCP Wire: JCPenney Opens Design Cente...

JCP Wire: JCPenney Opens Design Center in NYC to Revive Private Brands

There are 2 comments on the Racked story from Jun 12, 2013, titled JCP Wire: JCPenney Opens Design Center in NYC to Revive Private Brands. In it, Racked reports that:

JC Penney opened an apparel design center in Manhattan that will focus on reviving its in-house labels like Liz Claiborne , St. John's Bay , and Arizona .

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Starting from ground zero

Hampton, VA

#1 Jun 21, 2013
Too bad Ronnie canned that staff with all that design experience. I seriously doubt those people hung around for the Ronnie canning. I seriously doubt they would ever want to work for JCP again.

Since: Feb 13

West Lafayette, IN

#2 Jun 21, 2013
Ronnie was the one who got the Manhattan property last year to get away from the Plano "design team". There is a firm belief by many that JCPenney's made a huge mistake moving their HQ to Texas and that was the beginning of their downfall. RJ's plan was to get back to where top designers actually lived, worked and dreamed. I suspect this announcement is simply a masked attempt to make it look like this is a new and exciting idea. Throwing in the "traditional JCPenney brands" into the announcement makes it sound like JCPenney was finally doing the right thing.

I don't know all the drama behind the move from NYC to Texas but I worked for the company when NYC was the HQ. The top designers MOVE to NYC, not to Texas.

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